4 Marketing Efforts to Prioritize in 2022
Are you still relying on outdated strategies like punch card-based loyalty programs? If so, it’s time to bring your auto shop into the 21st century. By modernizing your marketing strategy, you’ll[...]
Why You Need to Conduct a Feasibility Study on Your Shop's Market
Strong marketing is indispensable when you own an auto shop (or any other type of small business, for that matter). An effective marketing strategy can attract new customers while making it easier[...]
Retain Your Best Technicians With These Simple Tricks
Any business is only as good as the employees working there–and that includes your tire or auto shop. Highly-skilled technicians can put your shop on the map, helping you build a strong reputation[...]
Keep Those Bays Full by Staying Mindful of Technician Efficiency
Whether your shop specializes in tires or auto repair, one of the most important metrics you’ll need to keep on track is technician efficiency. It isn’t hard to see why that’s true for auto shops,[...]
Don’t just hire technicians, help them grow!
Like many other fields, the automotive industry has been hit by a shortage of qualified workers. That isn’t just due to the lingering effects of the COVID-19 pandemic and the “Great Resignation,”[...]
Why SEO Matters to Tire Shops
As an independent tire or auto shop owner, you already know how fierce the competition can be in this industry. In addition to dealing with the major players in the field, you’ll need to contend with[...]
Setting a Marketing Budget for Your Auto Repair Shop
Having a reliable and accurate marketing budget is crucial for your tire or auto shop. Without one, it’s difficult to determine what you can and can’t afford and make your return on investment (ROI)[...]
Have You Considered Adding Mobile Auto Repairs as a Service?
For most people, leaving their vehicles at a shop can be frustrating and inconvenient, taking time out of their busy schedules. So, why not leverage that major pain point by offering mobile auto[...]
Parts Markup and Parts Margin, What’s the Difference?
For auto shops big and small, the parts department plays a crucial role in keeping things running smoothly. Those that master the process of balancing the right parts with great management see[...]
Why Your Tire Shop Should Have a Newsletter
As an auto shop owner, securing a customer base that returns regularly is critical to your business and its future success. In fact, a 5% increase in customer retention amounts to a 25% increase in[...]