It can be easy to neglect your loyalty program, if you have bothered to create one at all. Especially in the auto industry, many small shops tend to overlook the necessity of a loyalty program--or they create something so convoluted that it ends up making customers feel overwhelmed or unsure about their reward status. It doesn’t have to be this way. You can create a loyalty program that is imaginative and beneficial for both your tire shop and your customer base.
The best loyalty programs make customers feel valued, improve their experience, and foster good relationships between the brand and the buyer. If you are looking for inspiration for your shop’s loyalty program, these are the three best loyalty programs from outside of the auto industry. They are sure to get your wheels turning, if you'll pardon the pun.
3 of the Best Loyalty Programs From Popular Brands
REI’s Co-Op Membership Program
We love REI’s op-in lifetime membership program. Members are invited to pay a $20 fee for a lifetime membership. In return, they get huge benefits, including: 10% back on all purchases, special members-only sales, discounts on REI classes, events, and rentals and so much more!
Because the membership operates like a cooperative, members also get an opportunity to vote on REI’s board of directors each spring. This program ticks all of the boxes: it adds value to the consumer experience, makes them feel appreciated, and even gives them the chance to make an impact on the company.
Starbucks RewardsStarbucks Rewards is an app-based rewards program that allows customers to manage their orders and payments. Customers earn stars for every dollar that they spend, and stars can be redeemed for free drinks. This is a great system because it encourages brand loyalty and improves the customer’s in-store experience by streamlining the ordering process.
Like everyone else, we can hardly remember life before Amazon Prime. You’re probably already familiar with the multitudes of benefits that Prime members receive, but just in case you aren’t, here are a few of our favorite perks:
- Free two-day shipping on all purchases
- Access to Prime Now (in select cities), which allows you to get your purchases delivered in two hours or less.
- Exclusive content, including streaming services for music and video, and access to the Kindle Lending Library, which lets you check out one e-book each month.
All of these rewards programs do the following: show the customer that they are appreciated, provide benefits that make the customers' lives easier, and help to set these shops apart from their competition. If you're looking to set up your own tire shop rewards program, make sure it encompasses all of these attributes. You'll be sure to see a difference in the way customers talk about your shop and maybe even start to encourage referrals.
BAYiQ helps you clean up shop.
We exist to help tire and service providers find and retain customers through our rewards and marketing platform, resulting in greater profits. Want to learn more about the results we deliver? Download our case study infographic to see for yourself.