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BayIQ Blog

The latest news and thinking to grow your tire & service shops

5 Steps to Tire and Repair Shop Reputation Management

Posted by BayIQ on November 30, 2020 | 0 Comments

In many cases, online reviews are the first impression for prospects of your business, which is why they play such a large role in the success of your company. In fact, research shows that nearly[...]

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Tags: tire shop reputation management

How To Craft The Perfect Email for Your Auto Repair Shop

Posted by BayIQ on November 30, 2020 | 0 Comments

While most small businesses understand the importance of marketing, knowing where to invest time and money is not always clear-cut. With that said, it’s hard to ignore the success rate of email[...]

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Tags: email for auto repair shops

Tips And Tricks To Create Shop Advertisements That Work

Posted by BayIQ on November 30, 2020 | 0 Comments

As a small auto repair shop, finding ways to grow your business without spending a fortune can feel challenging. Especially when you’re up against major chains. However, by leveraging the[...]

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Tags: auto repair advertisements, tire advertising

4 Strategic Auto Repair Shop Marketing Tips to Drive More Sales

Posted by BayIQ on November 30, 2020 | 0 Comments

Marketing is at the heart of any shop’s success. Cutting through the noise of big chains can be difficult, especially when they have large advertising budgets and offer pricing at a lower cost.[...]

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Tags: repair shop marketing

Customer Loyalty and Retention: Best Practices For Auto Repair Shops

Posted by BayIQ on November 3, 2020 | 0 Comments

Maintaining clients is one of the keys to success for any business owner. In fact, the top 10% of your current client base will spend 3x as much as the average customer, which means that much of[...]

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Tags: customer retention, customer loyalty

What to Look for When Selecting Marketing Software for Your Auto Repair Shop

Posted by BayIQ on November 3, 2020 | 0 Comments

It’s more important now than ever to keep your loyal customers returning to your shop. Keeping current customers coming back is much easier and costs significantly less than acquiring new[...]

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Tags: marketing software

Marketing Activities Every Auto Shop Owner Should be Doing

Posted by BayIQ on October 19, 2020 | 0 Comments

As a small business, it’s important not to underestimate the power of marketing because your marketing efforts largely contribute to your success. Mark Cuban, owner of the Dallas Mavericks, [...]

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Tags: marketing activities

Importance of Measuring Marketing Efforts With Reports

Posted by BayIQ on October 19, 2020 | 0 Comments

Testing is one of the most important aspects of marketing. Without proper benchmarks and key performance indicators (KPIs), however, businesses may be wasting time and money focusing on marketing[...]

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Complete Guide to Customer Loyalty Programs for Auto Repair Shops

Posted by BayIQ on September 3, 2020 | 0 Comments

Employing a customer loyalty program can prove rewarding not only for the customer but also for your auto repair shop. Studies show that it’s 5 to 25 times more expensive to acquire a new customer[...]

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How To Create a Rewards Program That Drives Retention

Posted by BayIQ on September 3, 2020 | 0 Comments

Did you know that acquiring a new customer can cost 5 times as much as retaining an existing one? In fact, data shows that in the last five years, there has been close to a 50% rise in customer[...]

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Tags: create a rewards program