As a small business, it’s important not to underestimate the power of marketing because your marketing efforts largely contribute to your success. Mark Cuban, owner of the Dallas Mavericks, [...]
Tags: marketing activities
Testing is one of the most important aspects of marketing. Without proper benchmarks and key performance indicators (KPIs), however, businesses may be wasting time and money focusing on marketing[...]
Employing a customer loyalty program can prove rewarding not only for the customer but also for your auto repair shop. Studies show that it’s 5 to 25 times more expensive to acquire a new customer[...]
Did you know that acquiring a new customer can cost 5 times as much as retaining an existing one? In fact, data shows that in the last five years, there has been close to a 50% rise in customer[...]
Tags: create a rewards program
In this digital age, online reviews have become vital to the success of any business. In fact, for every 10 customers, 9 believe an online review is just as important as a personal recommendation.
Tags: customer loyalty
As a small business owner, taxes are likely one of your least favorite tasks. Unfortunately, they are also one of the most important. Although there is no one particular loophole that will allow[...]
While efficiently servicing customers is imperative to operating any successful auto repair shop, managing the financial side of the business is just as crucial to ensure things run smoothly.
Starting an auto repair shop is not an easy task, especially when you consider the initial investment. In fact, opening a repair shop can amount to more than $50,000 in start-up costs alone. These[...]
To own and run a business in today’s competitive world is a challenge. Running an auto repair shop is no exception; it comes with its fair share of woes. For those wondering how to run an auto[...]
Tags: auto repair shop
“Our customer loyalty has increased significantly over time, and so have our sales” Howard Fleischmann, CEO/Partner
Tags: case study