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BayIQ Blog

The latest news and thinking to grow your tire & service shops

How to Boost Your Auto Shop Sales with Email and Text Marketing

Posted by BayIQ on June 5, 2023 | 0 Comments

Gone are the days of print media marketing with flyers and brochures mailed directly to the door of car owners. These outdated forms of media have been replaced by email and text marketing, both of[...]

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Tags: automotive email marketing, marketing software

How to Find the Right Target Market for Auto Repair Shops

Posted by BayIQ on June 1, 2023 | 0 Comments

As of 2023, the worldwide digital advertising industry has an estimated value of $626.9 billion—and with that much competition, you need to know exactly who your auto shop’s ads are targeting. 

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Tags: auto repair marketing, auto repair software

How to Run a Successful Auto Body Shop

Posted by BayIQ on May 26, 2023 | 0 Comments

Congratulations—you’ve just opened your auto body shop! While establishing a car repair business is undoubtedly a significant accomplishment, you can’t afford to rest on your laurels just yet (or[...]

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Tags: auto shop success, auto shop management

How to Open a Body Shop and Succeed

Posted by BayIQ on April 26, 2023 | 0 Comments

As with any kind of business, starting a body shop requires careful planning. Even the most experienced technicians in an advanced facility can’t succeed without the proper structure and execution. 

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Tags: auto shop success, Automotive repair shop business plan

6 Strategic Tips on How to Open a Mechanic Shop

Posted by BayIQ on April 17, 2023 | 0 Comments

When you consider opening a mechanic shop, you likely feel overwhelmed by all of the details that go into it. A step-by-step blueprint might be nice, but it could skip over some of the crucial[...]

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Tags: tire shop tips, Automotive repair shop business plan, business tips

Your 5-Step Guide to Maximize Mechanic Advertising Efforts

Posted by BayIQ on April 14, 2023 | 0 Comments

At some point, every auto repair shop will need to advertise for new workers and make the most of their mechanic advertising budget. How can you take the first steps to make the hires that have the[...]

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Tags: auto shop success, auto repair advertisements, automotive marketing

5 Clever Auto Shop Promotion Ideas to Edge Out Competitors

Posted by BayIQ on March 29, 2023 | 0 Comments

Even for the most long-standing auto shops, clever marketing strategies are an essential component of your success. With national chains stepping in all over the country, it’s essential for smaller[...]

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Tags: automotive customer retention, auto shop promotion

6 Mistakes That Are Hurting Your Auto Repair Shop Revenue

Posted by BayIQ on March 27, 2023 | 0 Comments

As an independent auto shop owner, you could be on your way to bringing in the big bucks…assuming you know how to run your company the right way. According to IBISWorld, the US auto mechanic industry[...]

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Tags: auto shop success, auto repair marketing

Automotive Service Retention: How to Win Customer Loyalty

Posted by BayIQ on March 22, 2023 | 0 Comments

A loyal customer base is the foundation of any successful business, and it’s no different in the automotive industry. With people needing regular maintenance on their vehicles, repeat clients will[...]

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Tags: automotive customer retention

5 Must-Have Features for Used Tire Shop Marketing Software

Posted by BayIQ on March 17, 2023 | 0 Comments

If your used tire shop’s marketing strategy is still stuck in the analog age, it’s time for an update. Reports from tire retailers that have switched to today’s sophisticated data and analytics[...]

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Tags: auto repair marketing, auto repair software, auto repair shop