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BayIQ Blog

The latest news and thinking to grow your tire & service shops

Marketing Activities Every Auto Shop Owner Should be Doing

Posted by BayIQ on October 19, 2020 | 0 Comments

As a small business, it’s important not to underestimate the power of marketing because your marketing efforts largely contribute to your success. Mark Cuban, owner of the Dallas Mavericks, [...]

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Tags: marketing activities

Importance of Measuring Marketing Efforts With Reports

Posted by BayIQ on October 19, 2020 | 0 Comments

Testing is one of the most important aspects of marketing. Without proper benchmarks and key performance indicators (KPIs), however, businesses may be wasting time and money focusing on marketing[...]

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Complete Guide to Customer Loyalty Programs for Auto Repair Shops

Posted by BayIQ on September 3, 2020 | 0 Comments

Employing a customer loyalty program can prove rewarding not only for the customer but also for your auto repair shop. Studies show that it’s 5 to 25 times more expensive to acquire a new customer[...]

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How To Create a Rewards Program That Drives Retention

Posted by BayIQ on September 3, 2020 | 0 Comments

Did you know that acquiring a new customer can cost 5 times as much as retaining an existing one? In fact, data shows that in the last five years, there has been close to a 50% rise in customer[...]

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Tags: create a rewards program

5 Key Things Customers Look For When Reading Reviews

Posted by BayIQ on August 5, 2020 | 0 Comments

In this digital age, online reviews have become vital to the success of any business. In fact, for every 10 customers, 9 believe an online review is just as important as a personal recommendation.

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Tags: customer loyalty

Auto Repair Shop Tax Deductions for Independent Shop Owners

Posted by BayIQ on August 5, 2020 | 0 Comments

As a small business owner, taxes are likely one of your least favorite tasks. Unfortunately, they are also one of the most important. Although there is no one particular loophole that will allow[...]

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Tags: auto repair shop tax deductions

How To Use QuickBooks For Your Auto Repair Shop

Posted by BayIQ on July 15, 2020 | 0 Comments

While efficiently servicing customers is imperative to operating any successful auto repair shop, managing the financial side of the business is just as crucial to ensure things run smoothly. 

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Tags: quickbooks

Auto Repair Shop Supply Checklist Every Mechanic Needs

Posted by BayIQ on July 15, 2020 | 0 Comments

Starting an auto repair shop is not an easy task, especially when you consider the initial investment. In fact, opening a repair shop can amount to more than $50,000 in start-up costs alone. These[...]

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Tags: auto repair shop supplies

How To Run An Auto Repair Shop

Posted by BayIQ on June 26, 2020 | 0 Comments

To own and run a business in today’s competitive world is a challenge. Running an auto repair shop is no exception; it comes with its fair share of woes. For those wondering how to run an auto[...]

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Tags: auto repair shop

Case Study: How Community Tire Pros & Auto Repair Grew Their Business with BayIQ’s Loyalty Program

Posted by BayIQ on June 23, 2020 | 0 Comments

“Our customer loyalty has increased significantly over time, and so have our sales” Howard Fleischmann, CEO/Partner

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Tags: case study