In today's digital age, email marketing remains one of the most effective ways for auto repair shops to engage with their customers and drive business growth. By leveraging the power of personalized[...]
At some point, every auto repair shop will need to advertise for new workers and make the most of their mechanic advertising budget. How can you take the first steps to make the hires that have the[...]
For small to midsize businesses, search engine optimization (SEO) can help your website appear at the top of internet searches and beat out larger competitors. Improving your SEO will attract more[...]
With national chains posing stiff competition for local auto shops, it’s important for these smaller operations to step up their marketing efforts. However, it’s not enough to just implement[...]
Social media has become one of the most powerful marketing tools for small businesses. Each day, billions of people log onto Facebook, Instagram, and other platforms––sometimes for hours––making[...]
For auto shops, following up with customers is about more than selling additional services; rather, it’s a way to make sure a person is satisfied with their experience.
With software, auto shops can automate many daily tasks–SMS marketing, reputation management, and even loyalty programs. One of the most useful auto shop software tools, however, is an appointment[...]
While a portion of your marketing efforts should always be geared toward attracting new customers, you must never overlook the importance of converting existing customers into repeat clients. One of[...]
When it comes to auto shops, many people think of marketing in terms of billboards, commercials, and radio ads; however, a modern marketing approach encompasses a variety of nuanced outreach methods.
For small- to mid-size businesses, it’s no longer enough to rely on the loyalty of your current customers. To stand out from the competition, you’ll need to develop a comprehensive marketing[...]