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Automotive marketing

How to Improve Your Repair Shop's SEO and Why It Matters

Posted by BayIQ on December 19, 2022 | 0 Comments

For small to midsize businesses, search engine optimization (SEO) can help your website appear at the top of internet searches and beat out larger competitors. Improving your SEO will attract more[...]

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Tags: auto repair marketing, automotive marketing, Automotive social media

3 Reasons Your Auto Shop Should Be Tracking Marketing Efforts

Posted by BayIQ on November 29, 2022 | 0 Comments

With national chains posing stiff competition for local auto shops, it’s important for these smaller operations to step up their marketing efforts. However, it’s not enough to just implement[...]

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Tags: auto shop success, automotive marketing, marketing activities, repair shop marketing

4 Ways to Make your Auto Shop Social Media Stand Out

Posted by BayIQ on November 29, 2022 | 0 Comments

Social media has become one of the most powerful marketing tools for small businesses. Each day, billions of people log onto Facebook, Instagram, and other platforms––sometimes for hours––making[...]

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Tags: auto repair marketing, automotive marketing, Automotive social media

Guide to Customer Follow-Up: When and How to Reach Out

Posted by BayIQ on November 29, 2022 | 0 Comments

For auto shops, following up with customers is about more than selling additional services; rather, it’s a way to make sure a person is satisfied with their experience.

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Tags: customer acquisition, auto repair marketing, automotive marketing, automotive email marketing

Why You Need an Appointment Scheduler for Your Auto Shop

Posted by BayIQ on November 29, 2022 | 0 Comments

With software, auto shops can automate many daily tasks–SMS marketing, reputation management, and even loyalty programs. One of the most useful auto shop software tools, however, is an appointment[...]

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Tags: auto shop success, auto shop operations, customer satisfaction, automotive marketing, auto shop automated texting

5 Reasons Your Auto Shop Needs a Loyalty Program

Posted by BayIQ on October 1, 2022 | 0 Comments

While a portion of your marketing efforts should always be geared toward attracting new customers, you must never overlook the importance of converting existing customers into repeat clients. One of[...]

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Tags: customer loyalty, auto repair marketing, automotive marketing, auto repair shop, customer loyalty retention

How Auto Shop Marketing Efforts Increase Revenue

Posted by BayIQ on October 1, 2022 | 0 Comments

When it comes to auto shops, many people think of marketing in terms of billboards, commercials, and radio ads; however, a modern marketing approach encompasses a variety of nuanced outreach methods. 

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Tags: auto service marketing, automotive marketing, auto repair shop, automotive market trends, automotive marketing services

Marketing Checklist Every Repair Shop Needs

Posted by BayIQ on October 1, 2022 | 0 Comments

For small- to mid-size businesses, it’s no longer enough to rely on the loyalty of your current customers. To stand out from the competition, you’ll need to develop a comprehensive marketing[...]

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Tags: automotive marketing, Automotive repair shop business plan, automotive marketing services

The Do's and Don'ts of Auto Shop Follow Up Marketing

Posted by BayIQ on March 17, 2022 | 0 Comments

A large marketing focus for most businesses is acquiring customers–getting them in the door. But that’s just the beginning. Once they leave, it’s your job to make sure they come back. In fact, loyal[...]

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Tags: customer satisfaction, automotive marketing, automotive email marketing, marketing activities, automotive customer retention

Auto Repair Trade Shows Happening in 2021-2022

Posted by BayIQ on October 8, 2021 | 0 Comments

As an owner of an auto repair shop, keeping on top of all the latest technologies and the future direction of the industry amidst running a business can be challenging. That’s why you should consider[...]

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Tags: automotive marketing