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Author Archives: BayIQ

Why Online Reviews Matter for Auto Shops

Posted by BayIQ on September 2, 2022 | 0 Comments

When you consider visiting a new business, do you go in blind or do you do some research to find out if they can truly meet your needs? In the past, recommendations were often through word of mouth.[...]

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Tags: auto service marketing, automotive repair shop reviews

What Kind of Content Should Your Auto Shop Be Posting on Social Media?

Posted by BayIQ on September 2, 2022 | 0 Comments

What Kind of Content Should Your Auto Shop Be Posting on Social Media? With the dominant rise of social platforms taking over consumers’ attention, it’s becoming increasingly important for brands to[...]

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Tags: Automotive repair shop business plan, Automotive social media

5 Repair Shop Reminder Messaging Examples

Posted by BayIQ on August 29, 2022 | 0 Comments

One of the most impactful channels of communication for any brand is SMS marketing. The text-based avenue offers tangible results that translate to real business growth. For instance, 98% of text[...]

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Tags: auto repair marketing, auto repair software, auto shop management software, auto repair shop, auto shop texting

4 Promotions Ideas You Could Run In Your Auto Shop

Posted by BayIQ on August 29, 2022 | 0 Comments

One way to drive business results for your auto shop is to provide customers with incentives that keep them coming back. This creates a positive feedback loop that not only entices new customers to[...]

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Tags: Referral Program, rewards, auto repair marketing, auto repair software, auto shop management software, auto repair shop

Is Texting Still An Effective Strategy for Auto Shop Customers?

Posted by BayIQ on August 29, 2022 | 0 Comments

Nowadays, there are so many channels that auto shops can use to stay in touch with their customers. That makes it difficult to determine which avenues are truly worth focusing on. One of those many[...]

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Tags: auto repair marketing, auto repair software, auto shop management software, auto repair shop, marketing software

4 Elements of A Great Auto Shop Referral Program

Posted by BayIQ on August 29, 2022 | 0 Comments

Customer referrals are one of the most effective marketing strategies that can elevate your auto shop’s sales. In fact, 20-50% of all purchasing decisions are made by word of mouth. Moreover, people[...]

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Tags: customer rewards, customer loyalty, auto repair software, auto shop management software, auto repair shop

4 Ways to Make Your Auto Shop Stand Out

Posted by BayIQ on August 29, 2022 | 0 Comments

The auto repair shop industry has become saturated in many markets. When smaller to mid-size shops are up against big-name brands, it can be especially hard to stand out. That’s why it takes a[...]

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Tags: customer rewards, auto repair marketing, Auto repair invoicing, auto repair software, auto shop management software, auto repair shop, customer loyalty retention

Dealing with Labor Shortages? Here are 4 ways to Keep Your Technicians Engaged.

Posted by BayIQ on June 14, 2022 | 0 Comments

The auto industry is undergoing one of the greatest labor shortages in modern history. In fact, the United States will be 642,000 auto, collision, and diesel technicians short by the year 2024. [...]

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Tags: improve your engagement

Make Sure You Have These 5 Things on Your Auto Shops Website

Posted by BayIQ on June 13, 2022 | 0 Comments

It’s critical that your auto shop has an online presence–over 70% of consumers research a company online before visiting it or making a purchase. That’s why it’s key that your auto shop develops an[...]

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Tags: marketing activities

6 Components of an Effective Auto Shop Marketing Email

Posted by BayIQ on June 9, 2022 | 0 Comments

If you own an independent auto shop it’s important to have a strong email marketing strategy in place. Email marketing offers an unbelievably high ROI, with a median return of 122%. But like any[...]

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Tags: marketing activities