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Author Archives: BayIQ

Why You Need to Conduct a Feasibility Study on Your Shop's Market

Posted by BayIQ on January 18, 2022 | 0 Comments

Strong marketing is indispensable when you own an auto shop (or any other type of small business, for that matter). An effective marketing strategy can attract new customers while making it easier[...]

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Retain Your Best Technicians With These Simple Tricks

Posted by BayIQ on January 11, 2022 | 0 Comments

Any business is only as good as the employees working there–and that includes your tire or auto shop. Highly-skilled technicians can put your shop on the map, helping you build a strong reputation[...]

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Keep Those Bays Full by Staying Mindful of Technician Efficiency

Posted by BayIQ on December 29, 2021 | 0 Comments

Whether your shop specializes in tires or auto repair, one of the most important metrics you’ll need to keep on track is technician efficiency. It isn’t hard to see why that’s true for auto shops,[...]

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Don’t just hire technicians, help them grow!

Posted by BayIQ on December 21, 2021 | 0 Comments

Like many other fields, the automotive industry has been hit by a shortage of qualified workers. That isn’t just due to the lingering effects of the COVID-19 pandemic and the “Great Resignation,”[...]

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Why SEO Matters to Tire Shops

Posted by BayIQ on December 7, 2021 | 0 Comments

As an independent tire or auto shop owner, you already know how fierce the competition can be in this industry. In addition to dealing with the major players in the field, you’ll need to contend[...]

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Setting a Marketing Budget for Your Auto Repair Shop

Posted by BayIQ on November 30, 2021 | 0 Comments

Having a reliable and accurate marketing budget is crucial for your tire or auto shop. Without one, it’s difficult to determine what you can and can’t afford and make your return on investment[...]

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Have You Considered Adding Mobile Auto Repairs as a Service?

Posted by BayIQ on November 12, 2021 | 0 Comments

For most people, leaving their vehicles at a shop can be frustrating and inconvenient, taking time out of their busy schedules. So, why not leverage that major pain point by offering mobile auto[...]

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Parts Markup and Parts Margin, What’s the Difference?

Posted by BayIQ on October 18, 2021 | 0 Comments

For auto shops big and small, the parts department plays a crucial role in keeping things running smoothly. Those that master the process of balancing the right parts with great management see[...]

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Why Your Tire Shop Should Have a Newsletter

Posted by BayIQ on October 14, 2021 | 0 Comments

As an auto shop owner, securing a customer base that returns regularly is critical to your business and its future success. In fact, a 5% increase in customer retention amounts to a 25% increase[...]

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The Best Ways To Encourage Your Auto Shop Customers To Write Reviews

Posted by BayIQ on October 12, 2021 | 0 Comments

As an auto repair shop owner, customer reviews have the potential to be your greatest source of new business. With that said, getting reviews from your customers can be painstaking, and not[...]

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