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Author Archives: BayIQ

Dealing with Labor Shortages? Here are 4 ways to Keep Your Technicians Engaged.

Posted by BayIQ on June 14, 2022 | 0 Comments

The auto industry is undergoing one of the greatest labor shortages in modern history. In fact, the United States will be 642,000 auto, collision, and diesel technicians short by the year 2024. [...]

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Tags: improve your engagement

Make Sure You Have These 5 Things on Your Auto Shops Website

Posted by BayIQ on June 13, 2022 | 0 Comments

It’s critical that your auto shop has an online presence–over 70% of consumers research a company online before visiting it or making a purchase. That’s why it’s key that your auto shop develops an[...]

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Tags: marketing activities

6 Components of an Effective Auto Shop Marketing Email

Posted by BayIQ on June 9, 2022 | 0 Comments

If you own an independent auto shop it’s important to have a strong email marketing strategy in place. Email marketing offers an unbelievably high ROI, with a median return of 122%. But like any[...]

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Tags: marketing activities

How Can You Tell If You're Meeting Your Auto Shop Customer's Expectations?

Posted by BayIQ on April 19, 2022 | 0 Comments

According to 61% of retailers, retaining customers is their most significant problem. Meanwhile, increasing customer loyalty by just 5% could boost your average profit per customer anywhere from 25[...]

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The Do's and Don'ts of Auto Shop Follow Up Marketing

Posted by BayIQ on March 17, 2022 | 0 Comments

A large marketing focus for most businesses is acquiring customers–getting them in the door. But that’s just the beginning. Once they leave, it’s your job to make sure they come back. In fact, loyal[...]

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Tags: customer satisfaction, automotive marketing, automotive email marketing, marketing activities, automotive customer retention

2022 Customer Service Trends You Can't Ignore

Posted by BayIQ on March 9, 2022 | 0 Comments

Over the past several years, customer service has gone through an unprecedented shift in countless industries–including automotive repair. Ever since the COVID-19 pandemic started in early 2020, [...]

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3 Things Today's Auto Shop Customer Expects

Posted by BayIQ on February 22, 2022 | 0 Comments

Beyond factors like mask mandates and lockdowns, it’s tempting to assume the COVID-19 pandemic hasn’t had much of an impact on independent auto shops. However, that isn’t quite the case. As the[...]

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4 Marketing Efforts to Prioritize in 2022

Posted by BayIQ on February 10, 2022 | 0 Comments

Are you still relying on outdated strategies like punch card-based loyalty programs? If so, it’s time to bring your auto shop into the 21st century. By modernizing your marketing strategy, you’ll[...]

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Why You Need to Conduct a Feasibility Study on Your Shop's Market

Posted by BayIQ on January 18, 2022 | 0 Comments

Strong marketing is indispensable when you own an auto shop (or any other type of small business, for that matter). An effective marketing strategy can attract new customers while making it easier[...]

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Retain Your Best Technicians With These Simple Tricks

Posted by BayIQ on January 11, 2022 | 0 Comments

Any business is only as good as the employees working there–and that includes your tire or auto shop. Highly-skilled technicians can put your shop on the map, helping you build a strong reputation[...]

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