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Author Archives: BayIQ

Setting a Marketing Budget for Your Auto Repair Shop

Posted by BayIQ on November 30, 2021 | 0 Comments

Having a reliable and accurate marketing budget is crucial for your tire or auto shop. Without one, it’s difficult to determine what you can and can’t afford and make your return on investment (ROI)[...]

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Have You Considered Adding Mobile Auto Repairs as a Service?

Posted by BayIQ on November 12, 2021 | 0 Comments

For most people, leaving their vehicles at a shop can be frustrating and inconvenient, taking time out of their busy schedules. So, why not leverage that major pain point by offering mobile auto[...]

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Parts Markup and Parts Margin, What’s the Difference?

Posted by BayIQ on October 18, 2021 | 0 Comments

For auto shops big and small, the parts department plays a crucial role in keeping things running smoothly. Those that master the process of balancing the right parts with great management see[...]

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Why Your Tire Shop Should Have a Newsletter

Posted by BayIQ on October 14, 2021 | 0 Comments

As an auto shop owner, securing a customer base that returns regularly is critical to your business and its future success. In fact, a 5% increase in customer retention amounts to a 25% increase in[...]

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The Best Ways To Encourage Your Auto Shop Customers To Write Reviews

Posted by BayIQ on October 12, 2021 | 0 Comments

As an auto repair shop owner, customer reviews have the potential to be your greatest source of new business. With that said, getting reviews from your customers can be painstaking, and not knowing[...]

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4 Reasons It's Important To Have All Your Marketing Efforts In One Place

Posted by BayIQ on October 11, 2021 | 0 Comments

Whether you’re opening a new auto shop or feel the need to revamp your current marketing strategy, it can feel overwhelming deciding which approach is best when trying to build your customer base.[...]

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Auto Repair Trade Shows Happening in 2021-2022

Posted by BayIQ on October 8, 2021 | 0 Comments

As an owner of an auto repair shop, keeping on top of all the latest technologies and the future direction of the industry amidst running a business can be challenging. That’s why you should consider[...]

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Tags: automotive marketing

The Forgotten Precious Cargo: Part Cores

Posted by BayIQ on October 7, 2021 | 0 Comments

Running an auto or tire shop is hard work, and it can be easy to let tasks that seem unimportant fall by the wayside. One example of these tasks is part core management, which is certainly[...]

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Tire [Shop] Trade Shows Happening in 2021-2022

Posted by BayIQ on October 4, 2021 | 0 Comments

As a small business owner, trade shows can be a great place for you to gain innovative ideas for your business, make new connections, and learn all about the latest changes in the auto industry. And[...]

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3 Ways to Maximize Your Auto Shop Revenue Before Selling

Posted by BayIQ on October 1, 2021 | 0 Comments

Selling your auto shop means more than just making it look nice for potential buyers, especially when other shops are also on the market. Standing out from the rest comes down to the numbers and that[...]

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