<img height="1" width="1" src="https://www.facebook.com/tr?id=236696676826290&amp;ev=PageView &amp;noscript=1">

BayIQ Blog

The latest news and thinking to grow your tire & service shops

Keep Those Bays Full by Staying Mindful of Technician Efficiency

Posted by BayIQ on December 29, 2021 | 0 Comments

Whether your shop specializes in tires or auto repair, one of the most important metrics you’ll need to keep on track is technician efficiency. It isn’t hard to see why that’s true for auto shops,[...]

Read More

Don’t just hire technicians, help them grow!

Posted by BayIQ on December 21, 2021 | 0 Comments

Like many other fields, the automotive industry has been hit by a shortage of qualified workers. That isn’t just due to the lingering effects of the COVID-19 pandemic and the “Great Resignation,”[...]

Read More

Why SEO Matters to Tire Shops

Posted by BayIQ on December 7, 2021 | 0 Comments

As an independent tire or auto shop owner, you already know how fierce the competition can be in this industry. In addition to dealing with the major players in the field, you’ll need to contend with[...]

Read More

Setting a Marketing Budget for Your Auto Repair Shop

Posted by BayIQ on November 30, 2021 | 0 Comments

Having a reliable and accurate marketing budget is crucial for your tire or auto shop. Without one, it’s difficult to determine what you can and can’t afford and make your return on investment (ROI)[...]

Read More

Have You Considered Adding Mobile Auto Repairs as a Service?

Posted by BayIQ on November 12, 2021 | 0 Comments

For most people, leaving their vehicles at a shop can be frustrating and inconvenient, taking time out of their busy schedules. So, why not leverage that major pain point by offering mobile auto[...]

Read More

Parts Markup and Parts Margin, What’s the Difference?

Posted by BayIQ on October 18, 2021 | 0 Comments

For auto shops big and small, the parts department plays a crucial role in keeping things running smoothly. Those that master the process of balancing the right parts with great management see[...]

Read More

Why Your Tire Shop Should Have a Newsletter

Posted by BayIQ on October 14, 2021 | 0 Comments

As an auto shop owner, securing a customer base that returns regularly is critical to your business and its future success. In fact, a 5% increase in customer retention amounts to a 25% increase in[...]

Read More

The Best Ways To Encourage Your Auto Shop Customers To Write Reviews

Posted by BayIQ on October 12, 2021 | 0 Comments

As an auto repair shop owner, customer reviews have the potential to be your greatest source of new business. With that said, getting reviews from your customers can be painstaking, and not knowing[...]

Read More

4 Reasons It's Important To Have All Your Marketing Efforts In One Place

Posted by BayIQ on October 11, 2021 | 0 Comments

Whether you’re opening a new auto shop or feel the need to revamp your current marketing strategy, it can feel overwhelming deciding which approach is best when trying to build your customer base.[...]

Read More

Auto Repair Trade Shows Happening in 2021-2022

Posted by BayIQ on October 8, 2021 | 0 Comments

As an owner of an auto repair shop, keeping on top of all the latest technologies and the future direction of the industry amidst running a business can be challenging. That’s why you should consider[...]

Read More

Tags: automotive marketing