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BayIQ Blog

The latest news and thinking to grow your tire & service shops

Auto Repair Advertising Do’s and Don’ts

Posted by BayIQ on February 5, 2020 | 0 Comments

Without a doubt, auto repair advertising helps shops to educate their customers, fight competition, increase sales, and so much more. A strong message coupled with powerful images that resonate[...]

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Tags: automotive repair ads

How to Successfully Run Automotive Repair Ads Online

Posted by BayIQ on February 3, 2020 | 0 Comments

It is impossible to ignore the importance of digital marketing in the advertising industry. Its ability to target an audience based on interest, demographics, behavior, and even location make it[...]

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Tags: automotive repair ads

Why Auto Repair Software is a Must

Posted by BayIQ on January 17, 2020 | 0 Comments

Putting focus on growing your business can seem impossible when your time is bogged down by administrative tasks. Tracking inventory, outside purchases, labor and tech hours, and customer jobs can[...]

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Tags: auto repair software

4 Bold Auto Tire Marketing Campaigns To Use as Inspiration

Posted by BayIQ on January 3, 2020 | 0 Comments

On average, consumers see up to 10,000 advertisements per day. This overabundance of messaging coupled with all the options out there for tire distributors can make it difficult to get noticed.[...]

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Tags: tire marketing

5 Reasons Why You Need an Auto Service Rewards Program

Posted by BayIQ on December 23, 2019 | 0 Comments

For any auto repair shop looking to guarantee business continuity (ensuring existing customers return to your shop for all of their services), nothing beats programs designed to improve customer[...]

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Tags: Service Rewards Program

How to Have One of the Best Auto Repair Shop Websites

Posted by BayIQ on December 17, 2019 | 0 Comments

Auto repair shop websites are a crucial component in attracting new business. Recent studies reveal that 65% of consumers conduct research online before they ever step foot in a store. Is your[...]

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Try These Out-of-the-Box Auto Repair Marketing Ideas

Posted by BayIQ on December 3, 2019 | 0 Comments

The U.S. auto repair industry is worth $67 billion annually allowing for an influx of business among auto repair shops. But, between the ads, billboards, TV commercials, and push notifications on[...]

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Tags: automotive marketing

What to Include in Your Automotive Repair Shop Business Plan

Posted by BayIQ on November 22, 2019 | 0 Comments

  Thinking of opening your own auto repair shop? First things first - creating a business plan. This will give you an overview of what your business looks like and make it easier for potential[...]

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Tags: Automotive repair shop business plan

How to Improve Your Automotive Email Marketing

Posted by BayIQ on November 8, 2019 | 0 Comments

Email marketing produces a higher return on investment (ROI) than any of the other digital marketing channels, but the caveat is having the right formula. A combination of personalization beyond[...]

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Tags: automotive email marketing

Marketing for the Automotive Industry: 3 Tools to Start Using Now

Posted by BayIQ on November 4, 2019 | 0 Comments

Marketing is one of the most rapidly changing fields out there. Trends and strategies seemingly pop up overnight and it’s all compounded by the always evolving algorithms used by online search[...]

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Tags: automotive marketing