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BayIQ Blog

The latest news and thinking to grow your tire & service shops

4 Reasons It's Important To Have All Your Marketing Efforts In One Place

Posted by BayIQ on October 11, 2021 | 0 Comments

Whether you’re opening a new auto shop or feel the need to revamp your current marketing strategy, it can feel overwhelming deciding which approach is best when trying to build your customer base.[...]

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Auto Repair Trade Shows Happening in 2021-2022

Posted by BayIQ on October 8, 2021 | 0 Comments

As an owner of an auto repair shop, keeping on top of all the latest technologies and the future direction of the industry amidst running a business can be challenging. That’s why you should[...]

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Tags: automotive marketing

The Forgotten Precious Cargo: Part Cores

Posted by BayIQ on October 7, 2021 | 0 Comments

Running an auto or tire shop is hard work, and it can be easy to let tasks that seem unimportant fall by the wayside. One example of these tasks is part core management, which is certainly[...]

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Tire [Shop] Trade Shows Happening in 2021-2022

Posted by BayIQ on October 4, 2021 | 0 Comments

As a small business owner, trade shows can be a great place for you to gain innovative ideas for your business, make new connections, and learn all about the latest changes in the auto industry.[...]

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3 Ways to Maximize Your Auto Shop Revenue Before Selling

Posted by BayIQ on October 1, 2021 | 0 Comments

Selling your auto shop means more than just making it look nice for potential buyers, especially when other shops are also on the market. Standing out from the rest comes down to the numbers and[...]

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Finding New Technicians Can Be Tough, But It Doesn't Have to Be.

Posted by BayIQ on September 29, 2021 | 0 Comments

Overcoming industry shortages is one of the biggest challenges facing automotive technicians today. Due to a number of factors, finding skilled auto technicians has been harder than ever and it[...]

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Automotive Social Media Trends on Their Way Out

Posted by BayIQ on August 3, 2021 | 0 Comments

Social media is an invaluable marketing tool. For many businesses, it is the primary medium for acquiring new customers. Auto repair shops are no exception.  With easy access, social media[...]

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5 Tips To Successfully Launch Your Automotive Loyalty Program

Posted by BayIQ on July 16, 2021 | 0 Comments

Now more than ever, connecting with customers on an emotional level more than a purely transactional one is a priority for many businesses. A great way to do that and to show your appreciation is[...]

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4 Myths about Follow Up Marketing Busted

Posted by BayIQ on July 12, 2021 | 0 Comments

You may think that once a customer enters your shop and makes a purchase, your acquisition of that new business is over. But in reality, it’s just beginning. In order to run a thriving business,[...]

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Timing and Frequency: Everything Auto Repair Shops Need to Know About Follow Up Emails

Posted by BayIQ on June 29, 2021 | 0 Comments

A customer’s post-purchase experience helps to define how they think of your shop after they leave because it shows them how much you valued their business. While a follow-up email may seem[...]

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