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BayIQ Blog

The latest news and thinking to grow your tire & service shops

Finding New Technicians Can Be Tough, But It Doesn't Have to Be.

Posted by BayIQ on September 29, 2021 | 0 Comments

Overcoming industry shortages is one of the biggest challenges facing automotive technicians today. Due to a number of factors, finding skilled auto technicians has been harder than ever and it won’t[...]

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Automotive Social Media Trends on Their Way Out

Posted by BayIQ on August 3, 2021 | 0 Comments

Social media is an invaluable marketing tool. For many businesses, it is the primary medium for acquiring new customers. Auto repair shops are no exception.  With easy access, social media marketing[...]

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5 Tips To Successfully Launch Your Automotive Loyalty Program

Posted by BayIQ on July 16, 2021 | 0 Comments

Now more than ever, connecting with customers on an emotional level more than a purely transactional one is a priority for many businesses. A great way to do that and to show your appreciation is an[...]

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4 Myths about Follow Up Marketing Busted

Posted by BayIQ on July 12, 2021 | 0 Comments

You may think that once a customer enters your shop and makes a purchase, your acquisition of that new business is over. But in reality, it’s just beginning. In order to run a thriving business, you[...]

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Timing and Frequency: Everything Auto Repair Shops Need to Know About Follow Up Emails

Posted by BayIQ on June 29, 2021 | 0 Comments

A customer’s post-purchase experience helps to define how they think of your shop after they leave because it shows them how much you valued their business. While a follow-up email may seem[...]

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4 Customer Loyalty Trends on The Rise

Posted by BayIQ on June 24, 2021 | 0 Comments

The pandemic has influenced many companies to adopt new business practices that appeal to the countless number of customers who now have changing priorities, like safety. That coupled with the fact[...]

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5 Signs Your Overcomplicating Your Autoshop Marketing Efforts

Posted by BayIQ on June 22, 2021 | 0 Comments

Marketing can be difficult, complex, and tedious at times. With so many different channels to choose from and most of them critical to your auto repair shop business, can you be sure that you have[...]

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Benefits of Using a Marketing Software in Your Shop to Engage with Customers

Posted by BayIQ on June 17, 2021 | 0 Comments

Being an auto repair shop owner is by no means any easy feat. Especially when it comes to getting customers in the door for the first time. From the best of the best customer service to creative[...]

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Is Your Automotive Loyalty Program Working? Here's How You Can Tell

Posted by BayIQ on June 10, 2021 | 0 Comments

Loyalty programs aren’t new on the scene, especially in the automotive industry. They actually date way back to the early 1900’s when trading stamps, boxtops, and card-based programs were the way to[...]

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Here are the Best Ways for Auto Repair Shops to Follow-Up With Customers

Posted by BayIQ on June 2, 2021 | 0 Comments

When your customers come into your shop for auto repair services, the goal isn’t for them to make one purchase and never see you again. You want them to be customers for life. You want them to know[...]

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