<img height="1" width="1" src="https://www.facebook.com/tr?id=236696676826290&amp;ev=PageView &amp;noscript=1">

BayIQ Blog

The latest news and thinking to grow your tire & service shops

5 Reasons Your Auto Shop Needs a Loyalty Program

Posted by BayIQ on October 1, 2022 | 0 Comments

While a portion of your marketing efforts should always be geared toward attracting new customers, you must never overlook the importance of converting existing customers into repeat clients. One of[...]

Read More

Tags: customer loyalty, auto repair marketing, automotive marketing, auto repair shop, customer loyalty retention

How Auto Shop Marketing Efforts Increase Revenue

Posted by BayIQ on October 1, 2022 | 0 Comments

When it comes to auto shops, many people think of marketing in terms of billboards, commercials, and radio ads; however, a modern marketing approach encompasses a variety of nuanced outreach methods. 

Read More

Tags: auto service marketing, automotive marketing, auto repair shop, automotive market trends, automotive marketing services

Marketing Checklist Every Repair Shop Needs

Posted by BayIQ on October 1, 2022 | 0 Comments

For small- to mid-size businesses, it’s no longer enough to rely on the loyalty of your current customers. To stand out from the competition, you’ll need to develop a comprehensive marketing[...]

Read More

Tags: automotive marketing, Automotive repair shop business plan, automotive marketing services

4 Components of An Effective Auto Shop Newsletter

Posted by BayIQ on October 1, 2022 | 0 Comments

A company newsletter is one of the best forms of advertising for auto shops. It’s a lost-cost way to keep your business top of mind for customers who are between services. With that said, sending out[...]

Read More

Tags: auto repair marketing, automotive email marketing, automotive marketing services

4 Ways to Increase Auto Shop Customer Retention

Posted by BayIQ on October 1, 2022 | 0 Comments

Chances are that you have heard the old adage that it is cheaper to keep a customer than to gain a new one. Even for auto shops, customer retention is a big deal. After all, a loyal customer tends to[...]

Read More

Tags: customer retention, auto repair marketing, auto repair shop

Why Online Reviews Matter for Auto Shops

Posted by BayIQ on September 2, 2022 | 0 Comments

When you consider visiting a new business, do you go in blind or do you do some research to find out if they can truly meet your needs? In the past, recommendations were often through word of mouth.[...]

Read More

Tags: auto service marketing, automotive repair shop reviews

What Kind of Content Should Your Auto Shop Be Posting on Social Media?

Posted by BayIQ on September 2, 2022 | 0 Comments

With the dominant rise of social platforms taking over consumers’ attention, it’s becoming increasingly important for brands to establish an online presence. There are over 3.96 billion total users[...]

Read More

Tags: Automotive repair shop business plan, Automotive social media

5 Repair Shop Reminder Messaging Examples

Posted by BayIQ on August 29, 2022 | 0 Comments

One of the most impactful channels of communication for any brand is SMS marketing. The text-based avenue offers tangible results that translate to real business growth. For instance, 98% of text[...]

Read More

Tags: auto repair marketing, auto repair software, auto shop management software, auto repair shop, auto shop texting

4 Promotions Ideas You Could Run In Your Auto Shop

Posted by BayIQ on August 29, 2022 | 0 Comments

One way to drive business results for your auto shop is to provide customers with incentives that keep them coming back. This creates a positive feedback loop that not only entices new customers to[...]

Read More

Tags: Referral Program, rewards, auto repair marketing, auto repair software, auto shop management software, auto repair shop

Is Texting Still An Effective Strategy for Auto Shop Customers?

Posted by BayIQ on August 29, 2022 | 0 Comments

Nowadays, there are so many channels that auto shops can use to stay in touch with their customers. That makes it difficult to determine which avenues are truly worth focusing on. One of those many[...]

Read More

Tags: auto repair marketing, auto repair software, auto shop management software, auto repair shop, marketing software