Keeping your tire shop bustling with customers throughout the year can be challenging, but running seasonal promotions will help your shop maintain consistent business. By aligning your marketing efforts with customer needs and trends, you can drive traffic to your shop and increase sales. Build a marketing strategy using seasonal promotions to keep your tire shop thriving.
- October/November: Fall Tire Rotation & Winterization Special
- November: Black Friday Tire Blowout Sale
- November/December: Holiday Season Discount: Buy 3, Get 1 Free
- December/January: New Year’s “Start Fresh” Tire Upgrade
- February: Valentine’s Day “Buy for Your Loved One” Special
- March/April: Spring Tire Inspection & Alignment Special
- May/June: Summer Vacation Tire Bundle
- July: Fourth of July “Freedom to Drive” Package
- August/September: Back-to-School Tire Safety Check
- Varied by location: Pre-Rainy Season Promotion
- Conclusion
October/November: Fall Tire Rotation & Winterization Special
Description:
As colder weather approaches, offer a fall tire rotation service paired with a winterization package. This promotion could include tire pressure adjustments, alignment checks, and discounts on winter tires. It’s also a great time to upsell customers on snow tires or chains to prepare for icy road conditions.
Why it Works:
Fall is the perfect time to prepare vehicles for winter weather. Offering a combination of tire rotation and winterization ensures customers are ready for snow and ice while driving revenue for your shop. Plus, promoting winter tires early can help customers avoid the seasonal rush and bring them into your shop before the busy holiday season.
Promotion Angle:
- "Get winter-ready with our tire rotation and winterization special!"
- “20% off snow chains when you purchase a tire rotation”
November: Black Friday Tire Blowout Sale
Description:
Leverage the shopping frenzy of Black Friday with a massive discount on select tire brands or services, such as “buy one, get one 50% off” or “25% off all tire services.” This limited-time offer creates a sense of urgency and can be a big draw for customers looking for deals.
Why it Works:
Black Friday is synonymous with significant savings, and customers expect deals. A strong tire sale or service discount can drive a high volume of new customers to your shop, making it one of the most profitable days of the year. It’s the perfect opportunity to sign customers up for BayIQ’s loyalty and rewards program, encouraging repeat business and building long-term customer relationships. By offering additional perks through the program you can maximize the potential of Black Friday to grow your customer base.
Promotion Angle:
- "Our Black Friday Tire Blowout is here—get huge discounts on top tire brands for a limited time!"
November/December: Holiday Season Discount: Buy 3, Get 1 Free
Description:
During the holiday season, run a classic “Buy 3, Get 1 Free” tire promotion. This popular deal attracts budget-conscious customers and can help clear out older inventory while keeping vehicles safe during winter.
Why it Works:
The holiday season is all about deals and discounts. The Buy 3, Get 1 Free promotion offers great value and entices customers who need new tires. It’s also a great time to remind customers that safe tires are a gift for their family’s safety.
Promotion Angle:
- "Give the gift of safety this holiday season—buy 3 tires, get the 4th free!"
December/January: New Year’s “Start Fresh” Tire Upgrade
Description:
Encourage customers to start the new year with a fresh set of tires. Offer a limited-time discount on tire replacements and bundle the offer with balancing or alignment services for added value.
Why it Works:
The New Year is often seen as a time for renewal, making it a perfect opportunity to market tire upgrades. Customers are motivated by New Year’s resolutions so it’s the perfect time to encourage them to add vehicle safety to the top of that list.
Promotion Angle:
"Start the new year with a fresh set of tires—special discounts on all tire upgrades this January!"
February: Valentine’s Day “Buy for Your Loved One” Special
Description:
For Valentine’s Day, offer a promotion focused on showing love through vehicle care. You could run a couples discount or provide a free tire rotation or alignment with the purchase of new tires for a loved one’s vehicle.
Why it Works:
Valentine’s Day is all about care and love, so positioning tire care as a thoughtful gift can connect with customers on an emotional level. Emphasize safety and protection as acts of love, which is a great angle for February.
Promotion Angle:
- "Show your love with safety—get 10% off a set of tires for your loved one’s car!"
March/April: Spring Tire Inspection & Alignment Special
Description:
As drivers prepare for spring road trips and warmer weather, offer a discounted or complimentary tire inspection and alignment service. This can include checking tire pressure, tread wear, and wheel alignment.
Why it Works:
After months of winter driving, vehicles need a tire check-up. This promotion encourages preventative maintenance, which helps ensure customer safety, increases tire longevity, and brings more business to your shop as the weather warms up.
Promotion Angle:
- "Get ready for spring with a free tire inspection and alignment check!"
- “Winter driving is tough on your tires. Stay safe this spring with a tire inspection!”
May/June: Summer Vacation Tire Bundle
Description:
Offer a summer vacation tire bundle that includes a discount on a new set of tires, balancing, and a tire protection plan (e.g., warranty or roadside assistance). This package caters to families planning road trips during the summer months.
Why it Works:
Summer travel puts extra wear on tires, and many drivers are already in the market for replacements. Bundling tires with complementary services adds value and gives customers peace of mind as they prepare for long trips.
Promotion Angle:
- "Gear up for your summer adventures with our vacation-ready tire bundle!"
July: Fourth of July “Freedom to Drive” Package
Description:
Celebrate Independence Day with a patriotic-themed tire promotion. Offer a package that includes discounts on tires, wheel alignment, and a tire protection plan. You can also consider a limited-time financing option to appeal to budget-conscious customers.
Why it Works:
The Fourth of July often brings road trips and increased driving, making it the perfect time to offer a tire-related deal. The holiday spirit can inspire customers to invest in their vehicle’s safety and performance.
Promotion Angle:
- "Enjoy the freedom to drive anywhere this Fourth of July with our all-inclusive tire package!"
August/September: Back-to-School Tire Safety Check
Description:
Check the start date of schools in your area and offer a tire safety check promotion targeting parents and students as they prepare for back-to-school season. Provide a free inspection and pair it with a discount on new tires if replacements are needed.
Why it Works:
Safety is a top concern for families with young drivers heading back to school. Offering a tire safety check gives peace of mind while creating opportunities for upselling other services or tires.
Promotion Angle:
- "Keep your family safe this school year with a complimentary tire safety check!"
Varied by location: Pre-Rainy Season Promotion
Description:
Before the rainy season, offer discounts on all-weather or rain-resistant tires and a complimentary tire tread inspection to ensure vehicles are ready for slick roads.
Why it Works:
Wet weather brings added driving risks, and many drivers will want to ensure their tires are ready for rain. Offering rain-resistant tires and a tread inspection positions your shop as a proactive solution to safety concerns.
Promotion Angle:
- "Don’t let wet roads slow you down—save on rain-ready tires this season!"
Conclusion
Implementing seasonal promotions is an easy and effective way to keep your tire shop thriving all year long. These promotions provide the perfect opportunity to sign customers up for BayIQ’s loyalty and rewards program, turning one-time visitors into repeat customers. Incentivize future visits with rewards points and exclusive discounts. Once these customers are in your system, use BayIQ’s email and text marketing platform to inform customers about upcoming promotions directly and in real time. With the right promotions in place and by leveraging BayIQ’s marketing and loyalty tools, you can ensure your tire shop remains a go-to destination no matter the season.