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BayIQ Blog

The latest news and thinking to grow your tire & service shops

6 Strategic Tips on How to Open a Mechanic Shop

Posted by BayIQ on April 17, 2023 | 0 Comments

When you consider opening a mechanic shop, you likely feel overwhelmed by all of the details that go into it. A step-by-step blueprint might be nice, but it could skip over some of the crucial[...]

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Tags: tire shop tips, Automotive repair shop business plan, business tips

Your 5-Step Guide to Maximize Mechanic Advertising Efforts

Posted by BayIQ on April 14, 2023 | 0 Comments

At some point, every auto repair shop will need to advertise for new workers and make the most of their mechanic advertising budget. How can you take the first steps to make the hires that have the[...]

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Tags: auto shop success, auto repair advertisements, automotive marketing

5 Clever Auto Shop Promotion Ideas to Edge Out Competitors

Posted by BayIQ on March 29, 2023 | 0 Comments

Even for the most long-standing auto shops, clever marketing strategies are an essential component of your success. With national chains stepping in all over the country, it’s essential for smaller[...]

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Tags: automotive customer retention, auto shop promotion

6 Mistakes That Are Hurting Your Auto Repair Shop Revenue

Posted by BayIQ on March 27, 2023 | 0 Comments

As an independent auto shop owner, you could be on your way to bringing in the big bucks…assuming you know how to run your company the right way. According to IBISWorld, the US auto mechanic industry[...]

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Tags: auto shop success, auto repair marketing

Automotive Service Retention: How to Win Customer Loyalty

Posted by BayIQ on March 22, 2023 | 0 Comments

A loyal customer base is the foundation of any successful business, and it’s no different in the automotive industry. With people needing regular maintenance on their vehicles, repeat clients will[...]

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Tags: automotive customer retention

5 Must-Have Features for Used Tire Shop Marketing Software

Posted by BayIQ on March 17, 2023 | 0 Comments

If your used tire shop’s marketing strategy is still stuck in the analog age, it’s time for an update. Reports from tire retailers that have switched to today’s sophisticated data and analytics[...]

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Tags: auto repair marketing, auto repair software, auto repair shop

Here’s Why You Need Automated Service Reminders

Posted by BayIQ on March 3, 2023 | 0 Comments

Regardless of what industry you work in, if you offer appointments, you’ll have to deal with no-shows. That’s certainly the case for independent auto shops, which thrive on providing regular[...]

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Tags: auto repair software, auto repair shop

6 Reward Ideas to Offer In An Auto Repair Shop Loyalty Program

Posted by BayIQ on February 15, 2023 | 0 Comments

Competition in the auto repair industry is brutal at the best of times. That said, today’s market is even more cutthroat than usual. The monthly 12-month inflation rate for December 2022 was 6.5[...]

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Tags: customer rewards, auto repair shop, customer loyalty retention

How to Streamline Auto Repair Shop Scheduling in 4 Easy Steps

Posted by BayIQ on February 3, 2023 | 0 Comments

Here’s a question you may not have considered before: when does your auto repair shop start building relationships with new customers?

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Tags: auto repair software, auto repair shop

How to Find the Perfect Point-of-Sale Software for a Tire Shop

Posted by BayIQ on February 2, 2023 | 0 Comments

For decades, printed tickets have served as a key component in the workflow of most tire shops. However, this isn’t the most efficient way to keep track of your customers and vehicles. Instead, your[...]

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Tags: auto repair marketing, auto repair software, auto repair shop