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BayIQ Blog

The latest news and thinking to grow your tire & service shops

How to Start a Mechanic Shop: Beyond Service & Repairs

Posted by BayIQ on September 13, 2018 | 1 Comment

  You’ve got the service and repair know-how down pat. Maybe you’ve even got a storefront and a loyal crew. So what comes next? In this week’s blog post, we will explore the business fundamentals[...]

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Tags: auto shop success, auto shop operations

The Most Helpful Car Mechanics Magazines

Posted by BayIQ on September 11, 2018 | 0 Comments

  There is a treasure trove of car mechanics magazines out there, all providing excellent information about this fast-paced industry. They provide tips and tricks for the budding car enthusiast[...]

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Tags: tire shop tips

3 Key Marketing Strategies for Auto Repair Shops

Posted by BayIQ on August 30, 2018 | 0 Comments

  The auto industry is fiercely competitive. With so many shops of all sizes (from large corporations to small mom and pop storefronts) and such conflicted feelings surrounding the auto service[...]

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Tags: auto repair marketing

Automotive Marketing Services That Improve Customer Loyalty

Posted by BayIQ on August 23, 2018 | 0 Comments

  Marketing is more than advertising: it’s embedded in everything that you do in your shop. From customer service to pricing and more, the way you conduct business has a holistic impact on your[...]

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Tags: how to get customers

How to Expertly Manage Customer Expectations

Posted by BayIQ on August 17, 2018 | 0 Comments

Do you know what your customers expect from you and your tire shop, and are you doing everything you can to manage these expectations? In this week’s blog post, we are examining how to set, meet,[...]

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Tags: customer satisfaction

Take Your Shop Online With Auto Service Marketing

Posted by BayIQ on August 9, 2018 | 0 Comments

  Should you be incorporating digital into your auto service marketing strategy? All signs point to yes--here’s what you need to know:

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Tags: auto repair marketing

Auto Repair Shop Management Software That Will Change How You Do Business

Posted by BayIQ on July 26, 2018 | 0 Comments

  In the digital world we live in, we rely on software and digital innovations to help us run our lives and our businesses. The best software will help you manage your product database and track[...]

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Tags: BAYiQ, auto repair marketing

How Customer Retention Programs Really Work

Posted by BayIQ on July 19, 2018 | 0 Comments

  Customer retention refers to the actions that a company takes to increase the number of repeat customers and reduce the number of one-time shoppers. The goal of customer retention programs is to[...]

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Tags: customer satisfaction

3 Employee Engagement Ideas to Improve Retention

Posted by BayIQ on July 12, 2018 | 0 Comments

  Employee engagement is more than a buzzword; it’s an important aspect of business and it can have positive effects on your auto repair shop. As a workplace philosophy, staff engagement is a[...]

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Tags: motivation

Auto Repair Marketing: More Than Cheesy Commercials

Posted by BayIQ on July 6, 2018 | 0 Comments

  Auto shops have long relegated their marketing efforts to the kitschy TV spot. We’re sure you know what we mean: a man with a loud voice standing in front of a green screen of his auto repair[...]

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Tags: auto repair marketing