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BayIQ Blog

4 Fundamentals of Auto Repair Shop Marketing Success

 

The auto repair shop is an incredibly competitive business. Whether you’re trying to break into the local market, looking to expand your business, or just trying to get your marketing efforts on track, it’s important to stay ahead of the curve...

The Dos and Don’ts of Managing Customer Complaints

 

How your company responds to customer complaints can make or break your business. When handled properly, they can be an opportunity for growth and strengthen the relationship you have with your customer base. On the other hand, doing the wrong...

3 Functions Your Auto Repair Shop Software Needs to Have

 

From managing your product database to helping you track customer information and mapping jobs, a good software can help to automate aspects of your day-to-day business at your auto repair shop and make your team more efficient.

Everything You Need to Be Doing with Your Auto Shop Marketing

 

Not sure if your auto shop’s marketing is on the right track? When you’re running a small business, it can be difficult to make sure that you’re executing your marketing at the best possible level. To do this, you’ll need to make sure that you...

How to Provide Customer Value in the Auto Industry

 

Depending on the industry, customer value can take on a variety of meanings. In its broadest sense, customer value refers to how the customer perceives the value of product attributes, attribute performance, and potential consequences of the...

The 3 Best Loyalty Programs Your Tire Shop Can Adopt

 

It can be easy to neglect your loyalty program, if you have bothered to create one at all. Especially in the auto industry, many small shops tend to overlook the necessity of a loyalty program--or they create something so convoluted that it...

Build a Better Business with the Right Autoshop Software

 

It’s no surprise that autoshop software can help you run a better business. From managing your product database to helping you track customer information and mapping jobs, a good software can help to automate aspects of your day-to-day business...

Tire Shop Employee Engagement Survey

 

Getting feedback is an important part of being in business, but for many employers, the feedback loop ends with customer satisfaction surveys. While consumer input is, of course, incredibly valuable, it’s not the only kind of survey that you...

3 Automotive Marketing Trends to Watch Out For

 

The fast-paced world of digital marketing can make or break your tire shop. With new trends constantly coming and going, it’s important that you have a handle on how automotive marketing strategies impact your consumers’ buying patterns.

Dos and Don’ts of a Customer-Centric Strategy

 

In the auto world, the customer is king. How do you strike a balance between good customer service policies and coming on too strong? If you’re not sure what it means to put the customer first at your tire shop, or making your shop customer...

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