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BayIQ Blog

The latest news and thinking to grow your tire & service shops

4 Components of an Effective Auto Shop Social Media Post

Posted by BayIQ on December 27, 2022 | 0 Comments

For any auto shop, active social media accounts play a key role in your marketing strategy; however, not all posts generate equal results. Whether they’re on Twitter, Facebook, or TikTok, effective[...]

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Tags: auto repair marketing, auto service marketing, auto repair software, Automotive social media

5 Common Repair Shop Social Media Mistakes to Avoid

Posted by BayIQ on December 27, 2022 | 0 Comments

If your auto shop doesn’t have a robust social media marketing strategy, you’re missing out. As of January 2022, a total of 3.96 billion people used at least one social media platform. And most of[...]

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Tags: auto repair marketing, auto service marketing, Automotive social media

4 Tips to Measure the Effectiveness of Your Auto Shop Marketing Efforts

Posted by BayIQ on December 21, 2022 | 0 Comments

If you own an independent auto repair shop, you’re not alone — not by a long shot. As of 2022, there were 162,000 auto repair businesses across the United States, adding an annual total of $115[...]

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Tags: auto repair marketing, auto service marketing, automotive marketing services

How to Encourage Online Customer Reviews

Posted by BayIQ on December 21, 2022 | 0 Comments

Before purchasing a service, a plurality of customers will read online reviews. One study finds that as much as 93% of people will read online reviews before completing a transaction, making it[...]

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Tags: customer retention, automotive repair shop reviews, automotive customer retention

What Marketing Efforts Should Auto Shops Be Focusing On

Posted by BayIQ on December 21, 2022 | 0 Comments

No matter how fantastic your auto shop is, people won’t come in if they don’t know you exist. To address this, you’ll need to develop a marketing strategy that uses multiple media to attract and[...]

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Tags: auto repair marketing, auto service marketing, repair shop marketing

The Dos and Don'ts of Auto Shop Social Media: What to Post and When

Posted by BayIQ on December 21, 2022 | 0 Comments

In the same way that social media connects friends, families, and acquaintances, social media is a powerful way for brands to connect with customers. When used correctly, it can help engage[...]

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Tags: auto repair marketing, auto repair advertisements, Automotive social media

How to Improve Your Repair Shop's SEO and Why It Matters

Posted by BayIQ on December 19, 2022 | 0 Comments

For small to midsize businesses, search engine optimization (SEO) can help your website appear at the top of internet searches and beat out larger competitors. Improving your SEO will attract more[...]

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Tags: auto repair marketing, automotive marketing, Automotive social media

3 Reasons Your Auto Shop Should Be Tracking Marketing Efforts

Posted by BayIQ on November 29, 2022 | 0 Comments

With national chains posing stiff competition for local auto shops, it’s important for these smaller operations to step up their marketing efforts. However, it’s not enough to just implement[...]

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Tags: auto shop success, automotive marketing, marketing activities, repair shop marketing

4 Ways to Make your Auto Shop Social Media Stand Out

Posted by BayIQ on November 29, 2022 | 0 Comments

Social media has become one of the most powerful marketing tools for small businesses. Each day, billions of people log onto Facebook, Instagram, and other platforms––sometimes for hours––making[...]

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Tags: auto repair marketing, automotive marketing, Automotive social media

Guide to Customer Follow-Up: When and How to Reach Out

Posted by BayIQ on November 29, 2022 | 0 Comments

For auto shops, following up with customers is about more than selling additional services; rather, it’s a way to make sure a person is satisfied with their experience.

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Tags: customer acquisition, auto repair marketing, automotive marketing, automotive email marketing