How to Find the Perfect Point-of-Sale Software for a Tire Shop
For decades, printed tickets have served as a key component in the workflow of most tire shops. However, this isn’t the most efficient way to keep track of your customers and vehicles. Instead, your[...]
Tags: auto repair marketing, auto repair software, auto repair shop
5 Mistakes Hurting Your Auto Repair Shop’s Website SEO
As the internet becomes more interwoven with our lives, it’s more important than ever for auto repair shops to refine their online presence. One study finds that as many as 97% of consumers search[...]
Tags: auto shop success, auto repair marketing, improve your engagement
4 Components of an Effective Auto Shop Social Media Post
For any auto shop, active social media accounts play a key role in your marketing strategy; however, not all posts generate equal results. Whether they’re on Twitter, Facebook, or TikTok, effective[...]
Tags: auto repair marketing, auto service marketing, auto repair software, Automotive social media
5 Common Repair Shop Social Media Mistakes to Avoid
If your auto shop doesn’t have a robust social media marketing strategy, you’re missing out. As of January 2022, a total of 3.96 billion people used at least one social media platform. And most of[...]
Tags: auto repair marketing, auto service marketing, Automotive social media
4 Tips to Measure the Effectiveness of Your Auto Shop Marketing Efforts
If you own an independent auto repair shop, you’re not alone — not by a long shot. As of 2022, there were 162,000 auto repair businesses across the United States, adding an annual total of $115[...]
Tags: auto repair marketing, auto service marketing, automotive marketing services
How to Encourage Online Customer Reviews
Before purchasing a service, a plurality of customers will read online reviews. One study finds that as much as 93% of people will read online reviews before completing a transaction, making it[...]
Tags: customer retention, automotive repair shop reviews, automotive customer retention
What Marketing Efforts Should Auto Shops Be Focusing On
No matter how fantastic your auto shop is, people won’t come in if they don’t know you exist. To address this, you’ll need to develop a marketing strategy that uses multiple media to attract and[...]
Tags: auto repair marketing, auto service marketing, repair shop marketing
The Dos and Don'ts of Auto Shop Social Media: What to Post and When
In the same way that social media connects friends, families, and acquaintances, social media is a powerful way for brands to connect with customers. When used correctly, it can help engage[...]
Tags: auto repair marketing, auto repair advertisements, Automotive social media
How to Improve Your Repair Shop's SEO and Why It Matters
For small to midsize businesses, search engine optimization (SEO) can help your website appear at the top of internet searches and beat out larger competitors. Improving your SEO will attract more[...]
Tags: auto repair marketing, automotive marketing, Automotive social media
3 Reasons Your Auto Shop Should Be Tracking Marketing Efforts
With national chains posing stiff competition for local auto shops, it’s important for these smaller operations to step up their marketing efforts. However, it’s not enough to just implement[...]
Tags: auto shop success, automotive marketing, marketing activities, repair shop marketing