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BayIQ Blog

The latest news and thinking to grow your tire & service shops

Why You Need an Appointment Scheduler for Your Auto Shop

Posted by BayIQ on November 29, 2022 | 0 Comments

With software, auto shops can automate many daily tasks–SMS marketing, reputation management, and even loyalty programs. One of the most useful auto shop software tools, however, is an appointment[...]

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Tags: auto shop success, auto shop operations, customer satisfaction, automotive marketing, auto shop automated texting

4 Components of an Auto Repair Blog Post

Posted by BayIQ on November 29, 2022 | 0 Comments

Marketing is one of the most powerful ways to attract new customers to your auto repair shop, and content marketing – specifically, running an automotive repair blog – should be part of any marketing[...]

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Tags: auto repair marketing, auto service marketing, auto repair shop

5 Reasons Your Auto Shop Needs a Loyalty Program

Posted by BayIQ on October 1, 2022 | 0 Comments

While a portion of your marketing efforts should always be geared toward attracting new customers, you must never overlook the importance of converting existing customers into repeat clients. One of[...]

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Tags: customer loyalty, auto repair marketing, automotive marketing, auto repair shop, customer loyalty retention

How Auto Shop Marketing Efforts Increase Revenue

Posted by BayIQ on October 1, 2022 | 0 Comments

When it comes to auto shops, many people think of marketing in terms of billboards, commercials, and radio ads; however, a modern marketing approach encompasses a variety of nuanced outreach methods.

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Tags: auto service marketing, automotive marketing, auto repair shop, automotive market trends, automotive marketing services

Marketing Checklist Every Repair Shop Needs

Posted by BayIQ on October 1, 2022 | 0 Comments

For small- to mid-size businesses, it’s no longer enough to rely on the loyalty of your current customers. To stand out from the competition, you’ll need to develop a comprehensive marketing[...]

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Tags: automotive marketing, Automotive repair shop business plan, automotive marketing services

4 Components of An Effective Auto Shop Newsletter

Posted by BayIQ on October 1, 2022 | 0 Comments

A company newsletter is one of the best forms of advertising for auto shops. It’s a lost-cost way to keep your business top of mind for customers who are between services. With that said, sending out[...]

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Tags: auto repair marketing, automotive email marketing, automotive marketing services

4 Ways to Increase Auto Shop Customer Retention

Posted by BayIQ on October 1, 2022 | 0 Comments

Chances are that you have heard the old adage that it is cheaper to keep a customer than to gain a new one. Even for auto shops, customer retention is a big deal. After all, a loyal customer tends to[...]

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Tags: customer retention, auto repair marketing, auto repair shop

Why Online Reviews Matter for Auto Shops

Posted by BayIQ on September 2, 2022 | 0 Comments

When you consider visiting a new business, do you go in blind or do you do some research to find out if they can truly meet your needs? In the past, recommendations were often through word of mouth.[...]

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Tags: auto service marketing, automotive repair shop reviews

What Kind of Content Should Your Auto Shop Be Posting on Social Media?

Posted by BayIQ on September 2, 2022 | 0 Comments

With the dominant rise of social platforms taking over consumers’ attention, it’s becoming increasingly important for brands to establish an online presence. There are over 3.96 billion total users[...]

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Tags: Automotive repair shop business plan, Automotive social media

5 Repair Shop Reminder Messaging Examples

Posted by BayIQ on August 29, 2022 | 0 Comments

One of the most impactful channels of communication for any brand is SMS marketing. The text-based avenue offers tangible results that translate to real business growth. For instance, 98% of text[...]

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Tags: auto repair marketing, auto repair software, auto shop management software, auto repair shop, auto shop texting