3 Reasons Your Auto Shop Should Be Tracking Marketing Efforts
With national chains posing stiff competition for local auto shops, it’s important for these smaller operations to step up their marketing efforts. However, it’s not enough to just implement[...]
Tags: auto shop success, automotive marketing, marketing activities, repair shop marketing
4 Ways to Make your Auto Shop Social Media Stand Out
Social media has become one of the most powerful marketing tools for small businesses. Each day, billions of people log onto Facebook, Instagram, and other platforms––sometimes for hours––making[...]
Tags: auto repair marketing, automotive marketing, Automotive social media
Guide to Customer Follow-Up: When and How to Reach Out
For auto shops, following up with customers is about more than selling additional services; rather, it’s a way to make sure a person is satisfied with their experience.
Tags: customer acquisition, auto repair marketing, automotive marketing, automotive email marketing
Why You Need an Appointment Scheduler for Your Auto Shop
With software, auto shops can automate many daily tasks–SMS marketing, reputation management, and even loyalty programs. One of the most useful auto shop software tools, however, is an appointment[...]
Tags: auto shop success, auto shop operations, customer satisfaction, automotive marketing, auto shop automated texting
4 Components of an Auto Repair Blog Post
Marketing is one of the most powerful ways to attract new customers to your auto repair shop, and content marketing – specifically, running an automotive repair blog – should be part of any marketing[...]
Tags: auto repair marketing, auto service marketing, auto repair shop
5 Reasons Your Auto Shop Needs a Loyalty Program
While a portion of your marketing efforts should always be geared toward attracting new customers, you must never overlook the importance of converting existing customers into repeat clients. One of[...]
Tags: customer loyalty, auto repair marketing, automotive marketing, auto repair shop, customer loyalty retention
How Auto Shop Marketing Efforts Increase Revenue
When it comes to auto shops, many people think of marketing in terms of billboards, commercials, and radio ads; however, a modern marketing approach encompasses a variety of nuanced outreach methods.
Tags: auto service marketing, automotive marketing, auto repair shop, automotive market trends, automotive marketing services
Marketing Checklist Every Repair Shop Needs
For small- to mid-size businesses, it’s no longer enough to rely on the loyalty of your current customers. To stand out from the competition, you’ll need to develop a comprehensive marketing[...]
Tags: automotive marketing, Automotive repair shop business plan, automotive marketing services
4 Components of An Effective Auto Shop Newsletter
A company newsletter is one of the best forms of advertising for auto shops. It’s a lost-cost way to keep your business top of mind for customers who are between services. With that said, sending out[...]
Tags: auto repair marketing, automotive email marketing, automotive marketing services
4 Ways to Increase Auto Shop Customer Retention
Chances are that you have heard the old adage that it is cheaper to keep a customer than to gain a new one. Even for auto shops, customer retention is a big deal. After all, a loyal customer tends to[...]
Tags: customer retention, auto repair marketing, auto repair shop