If your used tire shop’s marketing strategy is still stuck in the analog age, it’s time for an update. Reports from tire retailers that have switched to today’s sophisticated data and analytics platforms suggest these systems can boost profits by up to 40%. The best programs for tire shops go one step further by offering a full suite of marketing features along with their analytics capabilities.
Of course, you’ll need to find a program that can do it all before you can actually enjoy these benefits. Here are the top five features your used tire shop marketing software absolutely needs to have.
1. Email and Text Marketing
Between selling new and used tires and handling related services, the service advisors at your used tire shop already have more than enough on their plates. They shouldn’t have to contact customers personally to inform them about upcoming appointments or opportunities to save. But if you still use “traditional” customer marketing, it’s all but impossible to avoid this state of affairs.
Fortunately, this isn’t something you’ll need to worry about when you take advantage of modern tire shop marketing programs. Powerful software capable of meeting your shop’s promotional needs should come with automated email and text marketing features, like:
- Scheduled maintenance reminders
- Messages about promotions and rebates
- Targeted marketing lists
2. Loyalty Program
Although reaching out to potential new customers is crucial, it can be surprisingly easy to overlook the importance of marketing to your existing customers in the process. Even so, this isn’t something you can afford to ignore. When you give your current clients a reason to keep coming back, they’ll be much more likely to stick around.
Introducing a rewards program is one of the most effective ways to connect with the people who have helped your used tire shop get to where it is today. With these programs, you can distribute incentives in the form of points, stamps, and cashback rewards—just to name a few options.
When you implement a software-powered loyalty program, your customers will thank you (and your employees won’t have to spend extra time managing this initiative)!
3. Online Reviews
Are you paying attention to your shop’s online reviews? If not, it’s time to make this one of your top priorities. Word-of-mouth marketing is more significant than ever these days, and an astonishing 93% of people consult reviews when they’re looking for businesses. As a result, you need to ensure you’re getting enough positive reviews—and enough reviews, period.
Manually asking for reviews can be a time-consuming process, and even the most attentive service advisor will forget to request reviews now and then. Instead, find used tire shop marketing software that automatically handles this task for you, then sends the resulting reviews to Facebook and Google. You’ll get more reviews without affecting your team’s workload!
4. Customer Data
Even your most loyal customers have busy lives, which can make it challenging for them to keep up with their vehicles’ maintenance schedules. They could easily fail to schedule an appointment for tire maintenance—even if they know how crucial these services are.
The best way to avoid this situation is by keeping track of your customer data. Software with data-tracking capabilities can automatically remind your clients when they’re overdue for rotations, alignments, and other essential tire services. You’ll also be able to segment customers for more effective targeted marketing efforts.
5. Multi-Location Capability
When your tire shop is successful, it makes sense to expand by opening one or more other stores. However, maintaining multiple locations can come with an added layer of complexity. When you’re responsible for more than one tire shop, you’ll need access to software that takes all your locations into account.
Ideally, your multi-location used tire shop marketing software will allow you to:
- Gather reviews across all of your locations
- Collect customer info from multiple shops
- View both consolidated and broken-down metrics
Increase Car Count and ARO with BayIQ
If you’re looking for used tire shop marketing software that includes all these features and more, your best bet is BayIQ. BayIQ was designed by and for industry professionals with the specific goal of helping used tire shops like yours maximize their sales. We offer a robust suite of features created with these businesses in mind.
With BayIQ, you’ll be able to:
- Implement a loyalty program the easy way. BayIQ allows you to offer a rewards program with minimal effort on your part. Better yet, your clients can join these programs via simple text-to-join codes and social signups.
- Keep an eye on your metrics. Measuring your performance will be easier than ever when your shop implements BayIQ. You’ll even be able to break your stats down by account, store, and market.
- Automatically ask for reviews. Instead of remembering to ask customers for reviews after every appointment, let BayIQ do it for you—and automatically provide these reviews to Google and Facebook.
- Reach out to your customers. Whether your clients are ready for a service appointment or you just want to inform them of an upcoming sale, BayIQ makes sending email and text messages easy.
Are you interested in getting the best marketing software for your used tire shop? Schedule a BayIQ demo today!
