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BayIQ Blog

How Offering Loyalty Rewards Program Improves Customer Retention


You probably know by now that loyalty rewards programs are so much more than a marketing gimmick. They’ve been proven to increase customer retention, which is key since 65% of your tire shop’s business comes from your existing customer base.

The Best Rewards Programs Your Tire Customers Will Love



According to our recent case study, rewards programs increase customer retention and can result into a 25-100% increase in profit for your repair and tire shop. If you aren’t already using a rewards program to keep your customers coming back,...

How BAYiQ Founder Patrick Murphy Got His Start in the Tire Industry


Patrick Murphy started BAYiQ with one goal in mind: to help tire dealers run a successful business. And he succeeded. He created a software platform that assists tire dealers by helping them to easily:

How to Show Up When Customers Search ‘Auto Mechanic Near Me’


If your auto repair shop isn’t showing up during online searches, it can be very difficult to grow and attract new customers into your shop. While word-of-mouth is a pretty good strategy, it isn’t as sustainable (or as easy) as showing up when...

5 Key Auto Shop Management Tips for Success


We’ve been writing for auto repair shop owners and tire dealers for awhile now. We’ve been lucky enough to work with some incredible owners and learn about their struggles, their challenges, and their successes. It’s not easy to manage an auto...

How to Make the Most of Your Auto Repair Software in 2019


Whether you have one shop or 20, 100 customers or 5,000, there's no doubt that an effective auto repair software can improve your bottom line. Software for your auto shop and tire business can vastly improve the way that you do business.

How to Get More Auto Repair Shop Customers


Marketing in the auto repair industry can be tough. Not only is there a ton of competition, but your customers are different than customers in other industries. Your customers might only need you for an oil change, they might be distrustful of...

One Surprising Way to Improve Customer Retention



It's tempting to think our customers are just that - ours and ours only.  In reality, most repair and tire locations only see about 50% of their customers more than once per year.  Your customers aren't changing their oil only once a year,...

How to Be the Best Auto Repair Shop 2019


Running an auto repair shop is hard work. Staying afloat can sometimes be a challenge, just like with any business. However, there are some relatively simple steps you can take, not only to stay alive, but to actually succeed and make a profit.

3 Highly Effective Marketing Strategies for Auto Repair Shops


When you’re running an auto repair or tire shop, marketing might not be at the forefront of your to-do list. And while putting all of your energy into the day-to-day tasks, management, and customer service is great, it’s still important to...

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