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BayIQ Blog

How to Create Customer Loyalty Programs for the Auto Industry


Did you know that, across all industries, existing/returning customers spend 67% more at a business than first-time customers? There’s also less overhead associated with acquiring repeat business than there is with trying to bring in new...

4 Tips for Managing Your Automotive Marketing Strategies


When it comes to running a busy auto repair shop, you know you have to prioritize. If you’re lucky, you’re dealing with tons of customers and handling the bustling ins-and-outs of every single day. If you’re just starting out, you’re probably...

How Offering Loyalty Rewards Program Improves Customer Retention


You probably know by now that loyalty rewards programs are so much more than a marketing gimmick. They’ve been proven to increase customer retention, which is key since 65% of your tire shop’s business comes from your existing customer base.

The Best Rewards Programs Your Tire Customers Will Love



According to our recent case study, rewards programs increase customer retention and can result into a 25-100% increase in profit for your repair and tire shop. If you aren’t already using a rewards program to keep your customers coming back,...

How BAYiQ Founder Patrick Murphy Got His Start in the Tire Industry


Patrick Murphy started BAYiQ with one goal in mind: to help tire dealers run a successful business. And he succeeded. He created a software platform that assists tire dealers by helping them to easily:

How to Show Up When Customers Search ‘Auto Mechanic Near Me’


If your auto repair shop isn’t showing up during online searches, it can be very difficult to grow and attract new customers into your shop. While word-of-mouth is a pretty good strategy, it isn’t as sustainable (or as easy) as showing up when...

5 Key Auto Shop Management Tips for Success


We’ve been writing for auto repair shop owners and tire dealers for awhile now. We’ve been lucky enough to work with some incredible owners and learn about their struggles, their challenges, and their successes. It’s not easy to manage an auto...

How to Make the Most of Your Auto Repair Software in 2019


Whether you have one shop or 20, 100 customers or 5,000, there's no doubt that an effective auto repair software can improve your bottom line. Software for your auto shop and tire business can vastly improve the way that you do business.

How to Get More Auto Repair Shop Customers


Marketing in the auto repair industry can be tough. Not only is there a ton of competition, but your customers are different than customers in other industries. Your customers might only need you for an oil change, they might be distrustful of...

One Surprising Way to Improve Customer Retention



It's tempting to think our customers are just that - ours and ours only.  In reality, most repair and tire locations only see about 50% of their customers more than once per year.  Your customers aren't changing their oil only once a year,...

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