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4 Fundamentals of Auto Repair Shop Marketing Success

auto repair shop marketing
Posted by BayIQ on May 31, 2018 | 0 Comments


The auto repair shop is an incredibly competitive business. Whether you’re trying to break into the local market, looking to expand your business, or just trying to get your marketing efforts on track, it’s important to stay ahead of the curve and make sure that you are working smarter, not harder. That’s where we come in.

4 Tips to Boost Your Auto Repair Shop Marketing

One: Reinforce Word-of-Mouth Efforts

The truth is, referrals are still your number one source of lead generation. Therefore, the best marketing for auto repair shops are the efforts that increase your referral business and encourage your existing clientele to give recommendations to their friends and family. One way to encourage referral business is to offer discounts to existing clients when someone they refer makes a purchase at your shop. It’s a win-win for everyone, right?

Two: Know Your Competitors

There are certainly plenty of them. What can you offer your client base that they can’t? What are they doing that’s working? Can you implement it at your auto repair shop, too? You should always have a pulse on what the competition is up to. Keep tabs on their rates and specials, and sign up for their e-newsletters if they have them. Competitive deals and excellent customer service will keep your customers from straying.

Three: Get involved in your community

Community events can be a total sweet spot for auto repair shop marketing. These events allow you to connect with your clients and are usually cost-effective ways for reaching new people. You could do something more hands on, like hosting a car care clinic, or partner/sponsor a local event where people will see your logo prominently displayed. This is a great way to increase brand recognition and establish positive relationships with potential customers.

Four: Build a base of positive reviews

More than 70% of Americans say that they hold off making purchase decisions until they’ve read others’ reviews. This means that you need to have an abundance of reviews on your auto repair shop in order to be competitive. How do you get people to leave reviews for you on platforms like Yelp and Facebook? Incentivize, incentivize, incentivize! Offer them a discount on a future service or a gift card to a partner business (this is a great way to establish relationships with other local business owners in your neighborhood). Also, train your staff to ask for reviews at the end of every transaction.

BAYiQ marketing software is designed with all of your marketing needs in mind.

BAYiQ’s comprehensive marketing platform integrates with your existing system, and will make growing a successful auto repair shop a breeze. Click here to schedule a demo.

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Tags: auto repair marketing