In today’s world, companies constantly engage with us through various marketing mediums, such as audio, video, and print. Grabbing the attention of your customers is one of the biggest challenges faced by small businesses, like auto repair shops. With that in mind, here are some auto repair sign ideas to help you bring in new business.
1. Use Eye-Catching Designs to Grab Their Attention
With technology and deeper pockets at their disposal, corporate companies have a wider range of marketing tools to help them drive business. Smaller businesses, on the other hand, have a much smaller market and limited resources. The best way to grab the attention of your local customers is by capturing them early in the decision making process with your auto repair signage.
You can use a variety of auto repair sign ideas to attract customers such as:
- Bright colors
- Large wording
Ultimately, small businesses can get a leg up on large, corporate companies by playing-up their “local charm”.
2. Flaunt That You Are Local
Without the overwhelming wealth of resources of a large corporate company, it can be hard to compete, especially when it comes to brand recognition. That’s why it’s important to differentiate yourself with one of the best things you have to offer- that you’re local! In fact, for many consumers, being local is incredibly valuable to their customer experience.
One survey shows that 86% of customers are willing to pay a little more to their local businesses. Not only do locals want to support their local economy, but most people have stated that small businesses provide better customer service, more unique products and services, more personal understanding of their needs and more!
3. Put Your Shop in the Spotlight
Local businesses bring a lot to the table, especially when it comes to customer service. When creating your custom auto repair sign, consider showing off your inventory, shop, and staff.
By promoting your staff and inventory, rather than a brand, you can humanize your company and showcase what you have to offer the community.
Some things you should highlight include:
- Pictures of your staff
- Photos of unique products and services you offer
- Employee spotlights such as mechanics and clerks
- Product displays
4. Highlight Enticing Promotions
Nothing compels consumers to act more than an incentive. According to Virtual Incentives, 75% of customers value brands that offer loyalty rewards programs and enticing promotions. If you are running any promotions or offer a customer rewards program, make sure to highlight that on your auto repair shop signs.
Some other different incentives you can, and should, promote include:
- Discounts on repeat businesses.
- “Buy one get one” sales
- Free tire rotations
5. Put Your Contact Info Front and Center
Above all else, your sign should make it easy for consumers to contact you. Whether that’s with your phone number prominently displayed or an easy-to-find website, your contact information should be front and center.
Ease of access is one of the most important aspects of generating a flow of customers, especially in the automotive industry. As people may not need your service in the exact moment that they stumble across your business, you want to stay top of mind and be easily accessible.
Have an All-Inclusive Marketing Strategy
While utilizing these auto repair sign ideas can be an integral part of any marketing strategy for auto shops, you will need more to generate a consistent flow of business. What you need is an all inclusive and automated marketing platform, like BayIQ, to help you promote your business.
BayIQ can integrate with most POS systems and allows you to consolidate your marketing efforts into one place. With BayIQ’s leading marketing software, you can manage a loyalty rewards program, optimize your email outreach, schedule appointments, encourage online reviews and so much more.