We know that running an auto repair shop isn’t easy. There are so many details to remember, employees to manage, customers to meet with, bills to pay, and more. That’s why we’ve decided to break down a few simple tips to help you take your auto repair shop to the next level in 2019. Here’s what you need to know to get an incredible start to the new year.
5 Tips for Auto Repair Shop Success in 2019
Reduce your employee turnover rate.
Running a successful auto repair shop relies heavily on your team. If you have a lot of employee turnover, you will be losing time and money training new employees and getting them up to speed. Not to mention, rotating a lot of employees can cause the culture of your shop to become shaky and uncertain. Instead, hire valuable employees and ensure that you give them the tools they need to be successful, happy, and loyal. If you give to your employees, they will give back tenfold.
If you don’t believe in the work that you’re doing, your customers definitely won’t. Prove to them that you value your work and that you stand behind what you do. Offer satisfaction guarantees to your customers. This will show them that you’re serious about auto repair. It will also give new customers peace of mind that their auto needs will be met when they trust their car to you.
Establish an ethics statement (and display it!)
Far too many auto repair shops have created a negative reputation for the auto industry. Show the world that you’re different - create an ethics statement for your shop and proudly display it where everyone can see it. Your customers will know that you care about doing the right thing by them - and your employees will be consistently reminded why they do the work that they do.
Reward your loyal customer base.
Creating a rewards program for your customers can go a long way towards establishing a strong relationship that lasts for years. Signing up for a rewards program could mean service reminders directly to their phones or email, seasonal discounts or rewards on their birthday, 10% off if they refer a friend. These are just a few ideas that could take your customer rewards program to the next level. Don’t ever forget that having a loyal customer base is key for your auto repair shop success.
Make use of an auto shop software.
Using software to manage some of your auto shop needs (such as a customer rewards program) is one of the most important tips for auto repair shop success. Using a service like BAYiQ (a tire shop platform) can help to automate and streamline many aspects of your business, making your days easier and more profitable.
When it comes to running a business, there’s never a guarantee. However, if you use these tips for auto repair shop success, you’ll be starting 2019 off on the right foot!
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