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5 Ways to Stay Top of Mind with Your Customers

5 Ways to Stay Top of Mind with Your Customers
Posted by BayIQ on February 27, 2020 | 0 Comments
Though customers won’t need automotive service weekly or even monthly, it’s important to remind them that you’re there so when they do need auto repair help, your business will be the first they think of. Considering almost half of all auto shops focus on customer acquisition over customer retention, focusing your efforts on building trust with your existing customers can help you stand out. With that said, here are 5 great ways to stay top of mind with your customers.

1. Monthly Communications

Consistent and effective communication is a pillar for success in any industry, especially those that don’t require frequent purchases. Specifically with the automotive industry, aside from oil changes and tire rotations, customers can go months or years without needing a repair. Monthly communication with your customers is the best way to stay in front of your customers and keep them coming back in.

When it comes to contacting your customers, you have a few different options, including email and text messages. To provide the most value to your customers, it’s a good idea to use relevant, personalized messaging, such as promotions, rebates, events or service reminders.

With BayIQ’s specialized suite of marketing tools, you can easily streamline your communication efforts. By utilizing the automated text and email function, you can ensure you are hitting the right customers with scheduled maintenance and declined services reminders.

2. Vehicle-Specific Oil Change Reminders

Sending general monthly reminders can help you position yourself in front of your customers, but more targeted messaging can help you drive repeat sales on regular maintenance, such as oil changes. Oil changes are a service that every vehicle needs regularly. By reminding customers that they are due for an oil change, you can build trust and encourage repeat business.

Since different vehicles require different time spans between oil changes depending on the vehicle’s age, make and model, keeping track of each customer’s specific oil change timeline can be a challenge. With BayIQ’s service reminders, you can trigger customer communications at factory recommended intervals or by BayIQ preset mileage markers. Oil change and other service reminders will then get to your customers at just the right time.

3. Tire Rotation Reminders

A thoughtful and well-timed service reminder is a statement that your team is attentive and reliable. Much like sending oil change reminders, tire rotation reminders are also targeted based on a vehicle’s specific year, make, model and estimated mileage. This is especially beneficial if your shop sells tires. Sending scheduled tire rotations do a couple of things beyond just goodwill. They help keep your customer in compliance with tire warranties that require proof of regular rotations. Regular tire rotations will also improve the life of the tires.

4. Scheduled Service Reminders

Just because a customer has a previously scheduled appointment doesn’t necessarily mean they will remember the appointment and show up. Most people lead busy lives and may miss their scheduled service appointment. That’s why it’s important to send out scheduled service/appointment reminders.

In fact, sending a simple text reminder has been shown to reduce no-shows by up to 90%. With BayIQ’s appointment scheduler, you can keep track of these appointments and automate email and text appointment confirmations.

5. Declined Service Reminders

When doing a workup on a vehicle, you or your mechanics will likely notice a variety of other potential services that will need to be performed on your customer’s vehicle. Many customers don’t think these services are completely necessary since they aren’t the initial cause of their visit or they don’t want to pay for an additional service. In this case, you can follow up with declined service reminders.

Declined service reminders are non-intrusive messages that reinforce the importance of getting a service performed, such as a timing belt and brake services. Sending declined service reminders can help you not only reinforce your team’s credibility, but help you stay top of mind with customers.

BayIQ Helps You Stay Top of Mind

Staying in front of your customers keeps them coming in your doors and can help you increase your monthly revenue. Whether that's through emails or text messages, BayIQ can help!

BayIQ’s automated marketing suite integrates directly with your point of sales system to make set-up and continuity of your marketing efforts a breeze. Not only can you use BayIQ to automate scheduled maintenance and declined service reminders, but you’ll also benefit from the loyalty rewards program, appointment scheduler, and online reviews!

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