Auto shops have long relegated their marketing efforts to the kitschy TV spot. We’re sure you know what we mean: a man with a loud voice standing in front of a green screen of his auto repair shop, practically screaming sales at you through the screen. But is that all that there is to auto repair marketing? And in the changing digital landscape, how can auto shop marketers bring their work into the 21st century?
3 Auto Repair Marketing Strategies You Should Try
Some professionals will argue that traditional auto repair marketing is completely dead - but we don’t think that’s the case. While it’s true that classic media for advertising could use a major face lift (like the aforementioned commercial), there’s something to be said about using print, radio, and television to advertise your local auto repair shop. The key to this is to think critically about the media that your audience is consuming. How can you geo-target and behavior-target to reach them where they are?
Inbound marketing is a huge buzzword across industries. But what does it really mean? According to HubSpot, inbound marketing refers to the method of marketing that focuses on attracting customers through relevant and helpful content, as well as adding value at every stage in the buyer’s journey. Inbound marketing works by connecting potential customers to you through channels like blogs, search engines, and social media. Unlike traditional outbound marketing, inbound marketing is tailored to your ideal customer, and helps you attract qualified prospects for your auto repair shop.
Inbound 101: Social Media Marketing
Social media marketing is a great opportunity to let your audience engage with you outside of the shop atmosphere. It’s also a great opportunity to give voice to your shop’s values, your brand, and your team. Don’t be afraid to get creative with your social media! An Instagram Story of a fascinating repair, or a cool moment behind-the-scenes of your shop can charm potential customers and leave them with a good taste of what you stand for. Again, the key here is to think critically about the platforms that your customer base is using, and to provide them with information that they will find valuable and/or entertaining.
Both traditional and inbound strategies should be used in tandem in order to get the most out of your marketing dollars. Do not underestimate the power of this combination. With some insight into your ideal customer and a little bit of hard work, your repair shop will be booming in no time at all!
BAYiQ is committed to helping your auto shop succeed. Schedule a demo today to see how we can help you take your business to the next level.