Marketing is more than advertising: it’s embedded in everything that you do in your shop. From customer service to pricing and more, the way you conduct business has a holistic impact on your marketing strategy and influences customer loyalty. Implementing these automotive marketing services will change the way that you do business.
Using Automotive Marketing Services to Improve Customer Loyalty
Trust in the Automotive Industry
The auto world has trust issues. So much so, in fact, that former CEO of Hyundai Motor America John Krafcik once proclaimed “Americans would rather go to the dentist than visit a car dealer.” Sounds crazy, right? Only if you’ve never had to get your car serviced.
The automotive industry has a lot of work to do in the trust-earning department. The good news? Doing that work will pay off. A study by C Space shows that automotive and tire shops who made an effort to understand and connect with their clientele experienced better revenue performance, higher returns on assets, more repeat purchases, and a more loyal customer base than those who did not.
Consistency is Key
The number one automotive marketing service to invest in? Do what you say you are going to do (and then, do a little bit more). It sounds simple, but you would be surprised by how many of your customers have horror stories related to their automotive experiences. Don’t be another bad story in their mind. Always aim to provide your shop’s customers with the best deal and the highest quality service. You should strive to deliver on their vision at every step of the process. Consistency is key for establishing a healthy customer relationship and creating trust between your consumer base and your automotive shop.
Ease of Use Increases Good Feelings
67% of the auto customer’s journey is now completed digitally. This means that digital marketing strategy is a crucial element in your auto service marketing plan. The move to digital has totally changed the auto service marketing world by creating more customer-forward, relationship-minded marketing and connecting shop owners and technicians directly to the communities that they are serving.
Your website should be clear, concise, and easy-to-navigate and, it goes without saying, easy to find. Invest in marketing strategies to improve your search engine rankings and to raise your profile on social media. Making your website easy to find and easy to use will increase goodwill towards your auto shop.
Our marketing communication platform, rewards program, customer portal and review management system will help you step up your automotive marketing and provide the best service to your clientele. Schedule a demo today to learn more.
