Building a personal connection with your customers is one big and important step towards a trusting relationship that keeps them coming back. And one of the best ways on how to get customers online is to connect with your customers and to put a face to every name in your team. Add that personalized touch that so many other auto shops are lacking. Once customers are able to see the faces behind the names, your business becomes “real” to that potential loyal customer, instead of just another auto shop they find on their Google search and feel no connection with whatsoever. There are plenty of faceless run of the mill websites out there in the auto industry. Don’t be one of them.
Having an awesome meet the team page in place will also build credibility and make your auto shop stand out in the mind of your prospective customers. It allows you to get personal and shows a more human side of your team. It feels like they have a behind-the-scenes look into the world of your company—how your team is connected, their contribution and roles to your auto shop, personal information, etc. These things will make them feel instantly attached and connected to you.
How to Get Customers Online: Tips for a Memorable Meet the Team Page
Employee Photos
Quality employee photos will play a huge role in engaging viewers within the first few seconds of opening your team page. And you don’t have to be stuck to the standard headshot—you can use personal photos of your team doing something they love or include their pets or significant other. Think outside the box!
Keep Bios Consistent
You don’t have to have every bio be the same length, but the categories of information should all be uniform. For example, each meet the team bio could always include current job title, role and responsibilities and experience. You could also include more personal information to let each employees’ personality shine with categories like favorite hobby, if they have a pet or where they grew up.
Be Conversational
When it comes to writing their bios, don’t be afraid to be conversational. Don’t make it like a boring resume—let your personality fly free! The thing is, people will actually read bios and it’s what you write that will ensure that they actually remember it and whether it makes them actually care about you. Write like you’re having an actual conversation with another team member. Keep the tone light and professional, but don’t make it super stiff and fancy.
So, what do the best meet the team pages have in common? Let’s break it down:
- They tell you who they really are! What makes them different, the values they share and what they bring to the table.
- They use photos—put a face to the name!
- They are conversational and let you get to know the team. You can relate to them and they’re human.
Now get to creating or enhancing your meet the team page—you’ll be so glad you did!
Get Results That Directly Impact Your Customer Acquisition
Loyalty programs are positively impacting business across all industries, and the BAYiQ results are showing the same for auto and tire shops. Download the Case Study Infographic to see the crazy stats and real results of loyalty programs.
References: https://www.smashingmagazine.com/2010/06/meet-the-team-pages-examples-and-trends/, https://www.foowebs.com/p186-How-to-Make-the-Perfect-Meet-the-Team-Page, https://www.livechatinc.com/blog/team-pages/, http://justcreative.com/2016/11/28/why-a-meet-the-team-page-is-vital-examples-trends/