BayIQ, the leading marketing and loyalty rewards platform for tire and automotive dealers, has announced the appointment of Jeff Ballard as Director of Customer Success. In his new role, Jeff will focus on the successful implementation and use of best practices leveraging BayIQ’s platform to address the needs and concerns of shop owners today preparing them to meet the demands of tomorrow.
“We are very pleased to have Jeff join us as Director of Customer Success at BayIQ. Jeff has a wealth of knowledge and experience in automotive software which will assist BayIQ in becoming the premier marketing and loyalty solution for tire and auto repair dealers.” said Jennifer Thronson, Chief Executive Officer of BayIQ. “Personally speaking, I am thrilled to have Jeff lead our customer success team, focused on providing the best possible service to all of our customers.”
Jeff joins BayIQ with more than 9 years of combined experience implementing software-as-a-service products and in the automotive industry. Prior to joining the family, Jeff Ballard served as both a Customer Success and Implementation Manager at RevolutionParts where he helped parts managers simplify selling parts and accessories across multiple channels including e-commerce, online marketplaces and wholesale. Jeff brings a high energy, customer-centric mindset to BayIQ where he will work to ensure adoption and performance outcomes to drive exceptional results for dealers.
“I have always had a passion for the automotive industry. So the chance to work with an organization like BayIQ that is innovating and improving the way shops do business with their customers was exciting. I’m looking forward to working directly with our customers to help them develop and grow their loyal customer bases,” said Ballard.
BayIQ provides automated marketing software to the independent tire and automotive repair industry. The loyalty rewards program combined with key features like automated service reminders, manufacturer rebates, declined services, appointment scheduling, and online reviews gives dealers the tools they need to increase car count and spend per visit by building customer loyalty. For more information, visit www.bayiq.com.