Running a successful tire shop today means delivering great service and making smart business decisions backed by data. With tools like BayIQ insights, shops have access to powerful analytics that can transform the way they market their services, measure growth, and connect with customers.

• What Data Does BayIQ Collect?
• How Analytics Inform Tire Shop Marketing Strategies
• Key Performance Metrics to Monitor
• Turning Data Into Actionable Insights
• Why BayIQ Insights Are a Game-Changer

What Data Does BayIQ Collect?

Data is the backbone of any modern business strategy, and BayIQ makes it easier than ever for tire and auto repair shops to harness it. Here are some of the most important categories of data you’ll see in BayIQ:

Customer Demographics & Profiles

BayIQ gives you a deep understanding of your customer base, including:

• Average Repair Order (ARO)
• ARO for customers enrolled in Loyalty Rewards
• Average number of visits per customer
• Average number of visits per loyalty-enrolled customer
• Customer lifetime value
• Active customers
• High-risk customers (no visit in the last 6 months)
• Lapsed customers (no visit in the last 12 months)
• Lost customers (no visit in the last 18 months)

These insights help you understand which customer groups are thriving, which ones need re-engagement, and where to focus your retention efforts.

Service History & Recommendations

By tracking past services and recommended future work, BayIQ helps you identify:

• Customers due for maintenance
• Opportunities to market declined or overdue services
• Patterns in service acceptance and deferral

This creates a foundation for proactive reminders and targeted campaigns.

Loyalty Program Engagement

BayIQ tracks everything related to your rewards program:

• Number of loyalty program sign-ups
• Redemption of loyalty rewards

This data reveals how well your loyalty program is performing and which incentives actually motivate customers to come back.

Marketing Campaign Results

• Email engagement
• Text message engagement
• Campaign performance metrics (opens, clicks, conversions)

With this visibility, you can clearly see which messages resonate and which channels drive customers back into the shop.

How Analytics Inform Tire Shop Marketing Strategies

Collecting data is only the first step. The real value comes from applying it to your tire shop marketing strategy. Here are a few ways analytics drives decisions:

• Targeted Campaigns
  Instead of sending the same generic coupon to every customer, data lets you segment your audience. For example, customers who purchased tires six months ago might receive a reminder for a rotation, while new customers could get a loyalty program invite.
• Seasonal Promotions
  Data can uncover patterns that aren’t always obvious, like a rise in alignments and suspension work after pothole season, more battery replacements in early fall, or a surge in oil changes and inspections before major holiday travel periods. With these insights, you can plan promotions that match real customer behavior and seasonal shifts, not just the weather.
• Customer Retention Efforts
  Analytics help identify at-risk customers, those who haven’t visited in six months or more. Targeted offers, reminders, and loyalty rewards can then be used to re-engage them.
• Budget Allocation
  Knowing which marketing channels deliver the best return helps you avoid wasting money. If data shows that email promotions outperform postcards, you can double down on digital outreach.

By aligning your marketing efforts with real performance data, you ensure that every dollar you spend is working harder for your business.

Key Performance Metrics to Monitor

Not all data is created equal. To make the most of BayIQ, focus on these key performance indicators (KPIs) that highlight your shop’s growth and customer engagement:

1. Customer Retention Rate
   Repeat customers are the lifeblood of any tire shop. Tracking retention helps you measure how well your loyalty and marketing programs are working.
2. Average Repair Order (ARO)
   ARO shows the average dollar amount customers spend per visit. Monitoring this helps you identify upsell opportunities and ensure your team is consistently recommending needed services.
3. Campaign Conversion Rates
   Whether it’s an email, text, or postcard, you need to know how many customers respond to your marketing. This KPI highlights what’s effective and what needs adjustment.
4. New vs. Returning Customers
   Tracking this ratio helps you balance between growing your customer base and keeping current customers engaged.
5. Revenue per Customer
   This metric shows the lifetime value of each customer and can help you decide how much to invest in marketing and loyalty efforts.

By keeping an eye on these metrics, you’ll quickly see what’s driving growth and where improvements are needed.

Turning Data Into Actionable Insights

Data becomes truly valuable when you put it to work. Here are some practical tips for interpreting analytics and turning them into effective strategies:

• Look for Trends, Not Just Snapshots
  Don’t focus only on what happened this month. Compare performance across quarters or years to spot long-term growth patterns or seasonal dips.
• Identify Gaps in Service Uptake
  If you notice many customers are coming in for oil changes but not tire rotations, create a bundled promotion that encourages them to add the service.
• Prioritize High-Value Customers
  Data can highlight which customers spend the most and visit the most often. Consider creating VIP offers or personalized rewards to keep them loyal.
• Test and Adjust Campaigns
  Use A/B testing to compare two different promotions and see which performs better. This approach helps refine your messaging and improve results over time.
• Train Your Team Using Insights
  Share performance metrics with your staff. For example, if ARO is lower than expected, coach your service advisors on how to better communicate the value of preventive maintenance.

Let data become a roadmap for smarter, more profitable decisions.

Why BayIQ Insights Are a Game-Changer

At the end of the day, the goal is simple: help your tire shop grow by using data to understand your customers and serve them better. BayIQ makes it possible by bringing all your critical information, customer profiles, marketing performance, loyalty tracking, and sales metrics into one easy-to-use platform.

Instead of relying on gut feelings or guesswork, you’ll have real numbers to back every marketing choice. That means more targeted offers, higher customer retention, and a steady boost to your bottom line. Book a demo to learn how BayIQ can turn your shop’s data into actionable insights that drive measurable growth.