As a small auto repair shop, finding ways to grow your business without spending a fortune can feel challenging. Especially when you’re up against major chains. However, by leveraging the following shop advertisement tricks your shop can catch the attention of your target audience and begin increasing your brand recognition in the community.
When someone needs auto services you want them to think of your shop first. That’s what being memorable is all about. But your efforts should span beyond acquiring new customers with a meaningful focus on fostering current clients. A great way to make your shop advertisements more effective with your base is to utilize email and text marketing.
For example; when distributing a new advertisement specifically target your current clients by texting it to them. With a 98% open rate for text message marketing, you’re nearly guaranteeing your ad will be seen.
While incorporating text and email marketing into business strategies has become commonplace, it can still be a complicated process. Many businesses utilize the help of platforms, like BayIQ, to streamline the process. What makes BayIQ unique is that it’s specifically made to help auto repair and tire shops grow their business. So, not only can you make text and email marketing easier but you can also take advantage of the many other features they offer to help you grow long term.
Get More Reviews
Stellar reviews can make all the difference to the success of your business. In fact, 97% of consumers say that reviews influence their purchase decision. And with 92% of consumers hesitating to purchase a product with no reviews, it’s imperative for the effectiveness of your shop advertisements to have a positive rating to back it up.
While it is important to address negative reviews, positive reviews can be leveraged within your shop advertisements. For example, use testimonials or direct quotes from satisfied customers within your advertisement to begin building trust and a positive reputation. You could use this strategy for numerous marketing outlets such as social media, TV, print, and radio.
Don’t spend your entire advertising budget on trying to attract new customers. Make sure to speak to your current ones too. After all, current customers spend 31% more and are also 50% more likely to try out a new product than new ones.
That’s why it may be beneficial to utilize your shop advertisements to reward loyalty. For example:
- Send direct correspondence to your loyal customers with special deals specifically for them.
- Create a referral campaign where they get rewarded for encouraging someone to use your business.
- Create a “Customer Loyalty Week” where you give special savings and discounts to loyal customers.
Something major businesses can’t do in a meaningful way is building relationships with local businesses and charities. Not only is it great to give back, but it’s a built-in shop advertisement.
Getting involved in the local community will strengthen your reputation, and ultimately your customer base. Here are some ways to get started:
- Host or support local charity fundraisers or community events.
- Have open house events to celebrate your shop’s milestones such as anniversaries with the local community, which will tie your brand to the community.
- Create a “Car Care” workshop where customers can come and learn special tricks for better maintenance.
- Offer free baby seat inspections and installations. This is great for new parents and gives you an excuse to work with local hospitals.
Automate Your Marketing Efforts
There are many different facets and avenues to take with marketing, and it takes a little bit of everything to form a holistic marketing strategy that drives business long term. That’s why automating where you can is important for your workload and your business.
Enlist the help of professional services such as BayIQ to help develop and run comprehensive and cost-effective marketing campaigns for your shop.