The auto industry is fiercely competitive. With so many shops of all sizes (from large corporations to small mom and pop storefronts) and such conflicted feelings surrounding the auto service world, it makes sense that some hardcore marketing is required to put your business above the rest. Here are 3 key marketing strategies that will benefit your auto repair shop and take your business to the next level.
The Marketing Strategies for Auto Repair Shops You Have to Try
One: Email marketing is still the sweet spot
We all receive dozens of marketing emails in our inbox every day, which can lead us to thinking that it is not an effective strategy. Nothing could be further than the truth - an effective email newsletter is a direct link into your customers’ day-to-day, and can be a great way to build relationships, foster trust, and promote the products and services you offer. When you’re designing your email newsletter, keep in mind the following things:
- Know your audience - what do they want from you? What will they find compelling and interesting?
- What are your audience segments? One size does not fit all. How can you break down your email segments - by type of car, by service received, etc.?
- It’s not just about the deals - share useful and valuable content that extends beyond promotional, sales-focused emails.
Two: Create a referral program
The best loyalty programs make customers feel valued, improve their experience, and foster good relationships between the brand and the buyer. One of the best things you can do for your customers is offer them a reward program. As we’ve discussed previously, a good loyalty program will make your customers feel like they are a part of your community and that you share their values. If you don’t already have a quality loyalty program in place, it’s time to start building one into your customer-centric strategy. Check out our blog post on the three best loyalty programs that will get your wheels turning (pun intended).
Three: Social Media Marketing
Social media marketing is an effective, affordable way to engage with your audience outside of the shop atmosphere. It’s also a great opportunity to shout your shop’s values, brand, and team from the rooftop. Social media doesn’t have to be dry or stale - in fact, it’s better if it isn't! Don’t be afraid to get creative and to break away from the pack. The key here is to think critically about the platforms that your customer base is using and meet them where they are with quality, entertaining, and valuable content.
Our marketing communication platform, rewards program, customer portal and review management system will help you step up your automotive marketing and provide the best service to your clientele. Schedule a demo today to learn more.