The use of flyers for advertising may seem old school. It is. But that doesn’t mean it’s not effective. In fact, the Direct Marketing Association (DMA) found that a whopping 89% of consumers will remember getting door drop mailing while 45% keep it! Additionally, flyers appeal to older audiences because it’s a medium that is familiar to them.
Unlike other methods, flyers are a tangible product that doesn’t disappear after a period of time. They can also be distributed quickly to a specific audience. If done right, this ‘old school’ method could create a major positive impact on your auto repair shop business. With that being said, here are 4 tips to step up your flyer strategy.
1. Make the Headline Count
The headline is your best bet to catch your prospective client’s attention. Although the ideal flyer headline is simple and direct, you can use a number of different strategies to entice your reader including:
Asking a Question
- Do you want a premium oil change at a standard price?
- Trying to find the lowest prices for the best work?
Giving a Command
- Hurry! This sale won’t last long!
- Try us now for 15% off!
Sending an Invitation
- You’re invited to our exclusive sale!
- Join us for our buy one get one event.
Announcing Something
- Introducing...
- Announcing...
- It's finally here...
2. Share Your Details
Getting your audience to read your bold headline is one thing, but making your shop’s contact information accessible is another. It is important that you show all of the different ways your customers can contact your shop. Contact information should always include your phone numbers, e-mail addresses, website, and physical locations. Also don’t hide your contact info. Make sure it’s bold and as visible as possible for all customers. Make sure that if the reader is interested in your product/service that it is as easy as possible for them to find additional information or to schedule that appointment.
3. Have a Killer Design
Your flyer should not only have an attention-grabbing headline, but it should also have a killer design. Don’t be afraid to stand out. That said, as much as the design of the flyer should be aesthetically pleasing, it should also reflect your brand.
For example; if you have a professional, clean, modern shop your flyer shouldn’t be filled with neon pinks and blues. Alternately, if your shop is sporting a cool throwback look, neon pinks and blues would be perfect. Also important to keep in mind is the imagery. Having a cartoon character placed in the middle of your flyer may not convey the right message to potential customers about your professional shop.
4. Keep it Clean
While you want the design of the flyer to be eye-catching, it should not look overcrowded. Make sure that your flyer is readable. Your business logo, list of services, contact information, and special offers should take up the bulk of space.
Start by clearly dividing the sections. If you have a ton of information to share, choose only the most important items and let your potential customers call or look you up to find out the rest.
Flyer design and distribution is a cost-effective way of reaching your target audience. It can be combined with BayIQ’s services to better market your auto repair business. BayIQ offers a marketing and loyalty platform for growing and retaining customers of auto repair shops. Not to mention, automated marketing campaigns, social media integration, and even appointment schedulers and reminders.
