As a small business, it’s important not to underestimate the power of marketing because your marketing efforts largely contribute to your success. Mark Cuban, owner of the Dallas Mavericks, simplifies this sentiment best: “No sales. No company.”
That’s why integrating BayIQ, a marketing software that’s specifically designed for the auto repair industry, is so beneficial. With the help of BayIQ’s platform auto repair and tire shops have seen increased car counts, increased spend per visit, and increased average visits per year.
Additionally, many auto repair shops have seen a significant increase in repair orders (RO). Community Tire Pros and Auto Repair, for example, increased their average RO from $258 to $303 with BayIQ’s help.
Here are the top marketing features BayIQ offers that can help deliver results:
Customized Loyalty Program
Arguably, a customer loyalty program is one of the most important marketing initiatives that your auto shop can employ as it works to build long term, repeat customers. And, research shows that customers who are more connected to your brand spend over 300% more in their lifetime than those who aren’t. Incentives to help build customer loyalty might include:
- Timely discounts on services- For example, getting a coupon for an oil change right before it’s time for service
- Reminders- Customer reminders for important upcoming maintenance, like getting a tire rotation
- Improved customer experience- Studies show that 80% of customers are willing to pay more for a better customer experience. Offering attainable rewards with no additional cost is a great way to make customers feel valued.
How BayIQ Can Help
BayIQ is able to target customer retention with a customizable loyalty program that offers the following:
- Offer rewards points based on customer loyalty
- Capture email and text permission to communicate with customers easily
- Text-to-join short code and social signups
- Send bonuses and promotions
- Customer portal to access points, transaction history and enroll family members
Automated Email and Text Marketing
With a median ROI of 122%, email marketing is one of the most successful ways to reach your audience and entice them to act. Text marketing also yields highly regarded results with a staggering 98% open rate, nearly ensuring the message you send will be seen. That’s why it’s important to know who your audience is and how to target them directly.
How BayIQ Can Help
With BayIQ, your shop can get in front of the right audience at the right time using features such as:
- Customer lists for targeted messaging, so you can specify your marketing to each demographic
- Automated scheduled maintenance and services reminders; this way, whether they typically come in for an oil change or tire rotation every customer is informed and incentivized to come in
- Manufacturer selected factory rebates and promotions to target your customer base with deals
Improve Online Reviews
It’s important not to overlook the importance of online reviews. In fact, a 4-star rating or higher is likely to drive more business with 9 out of 10 customers take online reviews as they would a personal recommendation. This is why it’s crucial that your shop not only works to garner more online reviews but also strives for the highest rating possible.
How BayIQ Can Help
BayIQ can fully streamline the process of soliciting reviews. The software can also make it easy for you to communicate with customers after they’ve given a review working to improve the overall customer experience, here’s how:
- Automatically solicit reviews- BayIQ sends out an option to write a review to your customers after every service
- Respond to reviews- Easily view and respond to all of your reviews in one place
- Push to Facebook and Google- Build your reputation and gain business through the most popular review sites
Consolidate Marketing Materials
While there are a number of marketing software platforms out there that offer specific features, utilizing one that offers a suite of marketing tools can fully streamline your marketing efforts by automating and consolidating them in one place.
With BayIQ’s customizable rewards program, automated email and text, and online review feature, take charge of your shop’s performance, and increase your car count and spend per visit.