6 Components of an Effective Auto Shop Marketing Email
If you own an independent auto shop it’s important to have a strong email marketing strategy in place. Email marketing offers an unbelievably high ROI, with a median return of 122%. But like any[...]
Tags: marketing activities
How Can You Tell If You're Meeting Your Auto Shop Customer's Expectations?
According to 61% of retailers, retaining customers is their most significant problem. Meanwhile, increasing customer loyalty by just 5% could boost your average profit per customer anywhere from 25[...]
The Do's and Don'ts of Auto Shop Follow Up Marketing
A large marketing focus for most businesses is acquiring customers–getting them in the door. But that’s just the beginning. Once they leave, it’s your job to make sure they come back. In fact, loyal[...]
Tags: customer satisfaction, automotive marketing, automotive email marketing, marketing activities, automotive customer retention
2022 Customer Service Trends You Can't Ignore
Over the past several years, customer service has gone through an unprecedented shift in countless industries–including automotive repair. Ever since the COVID-19 pandemic started in early 2020, [...]
3 Things Today's Auto Shop Customer Expects
Beyond factors like mask mandates and lockdowns, it’s tempting to assume the COVID-19 pandemic hasn’t had much of an impact on independent auto shops. However, that isn’t quite the case. As the[...]
4 Marketing Efforts to Prioritize in 2022
Are you still relying on outdated strategies like punch card-based loyalty programs? If so, it’s time to bring your auto shop into the 21st century. By modernizing your marketing strategy, you’ll[...]
Why You Need to Conduct a Feasibility Study on Your Shop's Market
Strong marketing is indispensable when you own an auto shop (or any other type of small business, for that matter). An effective marketing strategy can attract new customers while making it easier[...]
Retain Your Best Technicians With These Simple Tricks
Any business is only as good as the employees working there–and that includes your tire or auto shop. Highly-skilled technicians can put your shop on the map, helping you build a strong reputation[...]
Keep Those Bays Full by Staying Mindful of Technician Efficiency
Whether your shop specializes in tires or auto repair, one of the most important metrics you’ll need to keep on track is technician efficiency. It isn’t hard to see why that’s true for auto shops,[...]
Don’t just hire technicians, help them grow!
Like many other fields, the automotive industry has been hit by a shortage of qualified workers. That isn’t just due to the lingering effects of the COVID-19 pandemic and the “Great Resignation,”[...]