Author Archives: BayIQ
Your 5-Step Guide to Maximize Mechanic Advertising Efforts
At some point, every auto repair shop will need to advertise for new workers and make the most of their mechanic advertising budget. How can you take the first steps to make the hires that have the[...]
Tags: auto shop success, auto repair advertisements, automotive marketing
5 Clever Auto Shop Promotion Ideas to Edge Out Competitors
Even for the most long-standing auto shops, clever marketing strategies are an essential component of your success. With national chains stepping in all over the country, it’s essential for smaller[...]
6 Mistakes That Are Hurting Your Auto Repair Shop Revenue
As an independent auto shop owner, you could be on your way to bringing in the big bucks…assuming you know how to run your company the right way. According to IBISWorld, the US auto mechanic industry[...]
Automotive Service Retention: How to Win Customer Loyalty
A loyal customer base is the foundation of any successful business, and it’s no different in the automotive industry. With people needing regular maintenance on their vehicles, repeat clients will[...]
5 Must-Have Features for Used Tire Shop Marketing Software
If your used tire shop’s marketing strategy is still stuck in the analog age, it’s time for an update. Reports from tire retailers that have switched to today’s sophisticated data and analytics[...]
Tags: auto repair marketing, auto repair software, auto repair shop
Here’s Why You Need Automated Service Reminders
Regardless of what industry you work in, if you offer appointments, you’ll have to deal with no-shows. That’s certainly the case for independent auto shops, which thrive on providing regular[...]
6 Reward Ideas to Offer In An Auto Repair Shop Loyalty Program
Competition in the auto repair industry is brutal at the best of times. That said, today’s market is even more cutthroat than usual. The monthly 12-month inflation rate for December 2022 was 6.5[...]
Tags: customer rewards, auto repair shop, customer loyalty retention
How to Streamline Auto Repair Shop Scheduling in 4 Easy Steps
Here’s a question you may not have considered before: when does your auto repair shop start building relationships with new customers?
How to Find the Perfect Point-of-Sale Software for a Tire Shop
For decades, printed tickets have served as a key component in the workflow of most tire shops. However, this isn’t the most efficient way to keep track of your customers and vehicles. Instead, your[...]
Tags: auto repair marketing, auto repair software, auto repair shop
5 Mistakes Hurting Your Auto Repair Shop’s Website SEO
As the internet becomes more interwoven with our lives, it’s more important than ever for auto repair shops to refine their online presence. One study finds that as many as 97% of consumers search[...]
Tags: auto shop success, auto repair marketing, improve your engagement