How to Encourage Online Customer Reviews
Before purchasing a service, a plurality of customers will read online reviews. One study finds that as much as 93% of people will read online reviews before completing a transaction, making it[...]
Tags: customer retention, automotive repair shop reviews, automotive customer retention
What Marketing Efforts Should Auto Shops Be Focusing On
No matter how fantastic your auto shop is, people won’t come in if they don’t know you exist. To address this, you’ll need to develop a marketing strategy that uses multiple media to attract and[...]
Tags: auto repair marketing, auto service marketing, repair shop marketing
The Dos and Don'ts of Auto Shop Social Media: What to Post and When
In the same way that social media connects friends, families, and acquaintances, social media is a powerful way for brands to connect with customers. When used correctly, it can help engage[...]
Tags: auto repair marketing, auto repair advertisements, Automotive social media
How to Improve Your Repair Shop's SEO and Why It Matters
For small to midsize businesses, search engine optimization (SEO) can help your website appear at the top of internet searches and beat out larger competitors. Improving your SEO will attract more[...]
Tags: auto repair marketing, automotive marketing, Automotive social media
3 Reasons Your Auto Shop Should Be Tracking Marketing Efforts
With national chains posing stiff competition for local auto shops, it’s important for these smaller operations to step up their marketing efforts. However, it’s not enough to just implement[...]
Tags: auto shop success, automotive marketing, marketing activities, repair shop marketing
4 Ways to Make your Auto Shop Social Media Stand Out
Social media has become one of the most powerful marketing tools for small businesses. Each day, billions of people log onto Facebook, Instagram, and other platforms––sometimes for hours––making[...]
Tags: auto repair marketing, automotive marketing, Automotive social media
Guide to Customer Follow-Up: When and How to Reach Out
For auto shops, following up with customers is about more than selling additional services; rather, it’s a way to make sure a person is satisfied with their experience.
Tags: customer acquisition, auto repair marketing, automotive marketing, automotive email marketing
Why You Need an Appointment Scheduler for Your Auto Shop
With software, auto shops can automate many daily tasks–SMS marketing, reputation management, and even loyalty programs. One of the most useful auto shop software tools, however, is an appointment[...]
Tags: auto shop success, auto shop operations, customer satisfaction, automotive marketing, auto shop automated texting
4 Components of an Auto Repair Blog Post
Marketing is one of the most powerful ways to attract new customers to your auto repair shop, and content marketing – specifically, running an automotive repair blog – should be part of any marketing[...]
Tags: auto repair marketing, auto service marketing, auto repair shop
5 Reasons Your Auto Shop Needs a Loyalty Program
While a portion of your marketing efforts should always be geared toward attracting new customers, you must never overlook the importance of converting existing customers into repeat clients. One of[...]
Tags: customer loyalty, auto repair marketing, automotive marketing, auto repair shop, customer loyalty retention