Author Archives: BayIQ
How Auto Shop Marketing Efforts Increase Revenue
When it comes to auto shops, many people think of marketing in terms of billboards, commercials, and radio ads; however, a modern marketing approach encompasses a variety of nuanced outreach methods.
Tags: auto service marketing, automotive marketing, auto repair shop, automotive market trends, automotive marketing services
Marketing Checklist Every Repair Shop Needs
For small- to mid-size businesses, it’s no longer enough to rely on the loyalty of your current customers. To stand out from the competition, you’ll need to develop a comprehensive marketing[...]
Tags: automotive marketing, Automotive repair shop business plan, automotive marketing services
4 Components of An Effective Auto Shop Newsletter
A company newsletter is one of the best forms of advertising for auto shops. It’s a lost-cost way to keep your business top of mind for customers who are between services. With that said, sending out[...]
Tags: auto repair marketing, automotive email marketing, automotive marketing services
4 Ways to Increase Auto Shop Customer Retention
Chances are that you have heard the old adage that it is cheaper to keep a customer than to gain a new one. Even for auto shops, customer retention is a big deal. After all, a loyal customer tends to[...]
Tags: customer retention, auto repair marketing, auto repair shop
Why Online Reviews Matter for Auto Shops
When you consider visiting a new business, do you go in blind or do you do some research to find out if they can truly meet your needs? In the past, recommendations were often through word of mouth.[...]
Tags: auto service marketing, automotive repair shop reviews
What Kind of Content Should Your Auto Shop Be Posting on Social Media?
With the dominant rise of social platforms taking over consumers’ attention, it’s becoming increasingly important for brands to establish an online presence. There are over 3.96 billion total users[...]
Tags: Automotive repair shop business plan, Automotive social media
5 Repair Shop Reminder Messaging Examples
One of the most impactful channels of communication for any brand is SMS marketing. The text-based avenue offers tangible results that translate to real business growth. For instance, 98% of text[...]
Tags: auto repair marketing, auto repair software, auto shop management software, auto repair shop, auto shop texting
4 Promotions Ideas You Could Run In Your Auto Shop
One way to drive business results for your auto shop is to provide customers with incentives that keep them coming back. This creates a positive feedback loop that not only entices new customers to[...]
Tags: Referral Program, rewards, auto repair marketing, auto repair software, auto shop management software, auto repair shop
Is Texting Still An Effective Strategy for Auto Shop Customers?
Nowadays, there are so many channels that auto shops can use to stay in touch with their customers. That makes it difficult to determine which avenues are truly worth focusing on. One of those many[...]
Tags: auto repair marketing, auto repair software, auto shop management software, auto repair shop, marketing software
4 Elements of A Great Auto Shop Referral Program
Customer referrals are one of the most effective marketing strategies that can elevate your auto shop’s sales. In fact, 20-50% of all purchasing decisions are made by word of mouth. Moreover, people[...]
Tags: customer rewards, customer loyalty, auto repair software, auto shop management software, auto repair shop