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BayIQ Blog

The latest news and thinking to grow your tire & service shops

The Best Marketing Strategies for Auto Shops in 2019

Posted by BayIQ on November 27, 2018 | 0 Comments

It can be tough to get noticed when you’re one auto shop among many. When you add in all the noise that comes from digital ads, billboards, radio ads, and television ads, getting noticed can feel[...]

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Tags: how to get customers, auto repair marketing

Community Tire Pros Raves About How BAYiQ Helped Their Business Grow

Posted by BayIQ on November 1, 2018 | 0 Comments

Having a rewards system is one of the best ways you can say "thank you" to your loyal customers. Not only is it a great way to show your appreciation for their business, but it also helps to foster[...]

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Tags: customer rewards, BAYiQ

How to Build Trust in Your Auto Repair Shop

Posted by BayIQ on October 26, 2018 | 0 Comments

Are you worried about how your auto repair shop is being interpreted by the community you serve? Do you wonder if people’s negative assumptions about the automobile world are negatively impacting[...]

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Tags: customer retention

3 Ways Automotive Repair Marketing Really Works

Posted by BayIQ on October 22, 2018 | 0 Comments

Are you doubting whether or not you will see the benefits of your marketing efforts? When it comes to automotive repair marketing, the results can often seem intangible. This, of course, is[...]

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Tags: auto repair marketing

How to Fix Employee Turnover in Your Auto Shop

Posted by BayIQ on October 16, 2018 | 0 Comments

Employee turnover can make or break an auto repair shop. You invest a lot of time, effort, and money into your employees and when they leave, your return on investment essentially disappears.[...]

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Tags: auto shop operations

How Automotive Service Marketing Can Make or Break Your Shop’s Success

Posted by BayIQ on October 12, 2018 | 0 Comments

In the highly competitive automotive service industry, marketing is critical. Unfortunately, a good marketing strategy can be difficult to come by. Some shop owners may even think that they can[...]

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Tags: auto repair marketing

How to Run an Auto Repair Shop Successfully

Posted by BayIQ on September 28, 2018 | 0 Comments

It’s one thing to run an auto repair shop--it’s another thing entirely to turn your shop into a neighborhood mainstay, to cultivate loyal customers, and to provide stellar customer service. In this[...]

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Tags: auto shop operations

How to Use Auto Body Shop Marketing to Increase Sales

Posted by BayIQ on September 21, 2018 | 0 Comments

In the automotive repair industry, one of the biggest challenges that entrepreneurs face is figuring out the marketing. Due to high rates of competition, it can be difficult to know what, if any,[...]

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Tags: tips, auto repair marketing

How to Start a Mechanic Shop: Beyond Service & Repairs

Posted by BayIQ on September 13, 2018 | 1 Comment

You’ve got the service and repair know-how down pat. Maybe you’ve even got a storefront and a loyal crew. So what comes next? In this week’s blog post, we will explore the business fundamentals you[...]

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Tags: auto shop success, auto shop operations

The Most Helpful Car Mechanics Magazines

Posted by BayIQ on September 11, 2018 | 0 Comments

There is a treasure trove of car mechanics magazines out there, all providing excellent information about this fast-paced industry. They provide tips and tricks for the budding car enthusiast and[...]

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Tags: tire shop tips