Importance of Measuring Marketing Efforts With Reports
Testing is one of the most important aspects of marketing. Without proper benchmarks and key performance indicators (KPIs), however, businesses may be wasting time and money focusing on marketing[...]
Complete Guide to Customer Loyalty Programs for Auto Repair Shops
Employing a customer loyalty program can prove rewarding not only for the customer but also for your auto repair shop. Studies show that it’s 5 to 25 times more expensive to acquire a new customer[...]
How To Create a Rewards Program That Drives Retention
Did you know that acquiring a new customer can cost 5 times as much as retaining an existing one? In fact, data shows that in the last five years, there has been close to a 50% rise in customer[...]
Tags: create a rewards program
5 Key Things Customers Look For When Reading Reviews
In this digital age, online reviews have become vital to the success of any business. In fact, for every 10 customers, 9 believe an online review is just as important as a personal recommendation.
Tags: customer loyalty
Auto Repair Shop Tax Deductions for Independent Shop Owners
As a small business owner, taxes are likely one of your least favorite tasks. Unfortunately, they are also one of the most important. Although there is no one particular loophole that will allow you[...]
Auto Repair Shop Supply Checklist Every Mechanic Needs
Starting an auto repair shop is not an easy task, especially when you consider the initial investment. In fact, opening a repair shop can amount to more than $50,000 in start-up costs alone. These[...]
How To Run An Auto Repair Shop
To own and run a business in today’s competitive world is a challenge. Running an auto repair shop is no exception; it comes with its fair share of woes. For those wondering how to run an auto repair[...]
Tags: auto repair shop
Case Study: How Community Tire Pros & Auto Repair Grew Their Business with BayIQ’s Loyalty Program
“Our customer loyalty has increased significantly over time, and so have our sales” Howard Fleischmann, CEO/Partner
Tags: case study
How to Create an Efficient Auto Repair Shop Floor Plan
Owning and managing an auto repair shop is a challenge that requires a lot of attention to detail to maintain profitability. That said, your auto repair shop floor plan should be optimized for the[...]
Increase Your Auto Repair Shop Profit Margin with These 3 Tips
Simply filling your bays doesn’t mean you’re turning a profitable business. A successful business needs to be aware of their auto repair shop’s profit margins so they can maintain a high return on[...]