Customer Loyalty and Retention: Best Practices For Auto Repair Shops
Maintaining clients is one of the keys to success for any business owner. In fact, the top 10% of your current client base will spend 3x as much as the average customer, which means that much of your[...]
What to Look for When Selecting Marketing Software for Your Auto Repair Shop
It’s more important now than ever to keep your loyal customers returning to your shop. Keeping current customers coming back is much easier and costs significantly less than acquiring new customers.
Tags: marketing software
Marketing Activities Every Auto Shop Owner Should be Doing
As a small business, it’s important not to underestimate the power of marketing because your marketing efforts largely contribute to your success. Mark Cuban, owner of the Dallas Mavericks, [...]
Tags: marketing activities
Importance of Measuring Marketing Efforts With Reports
Testing is one of the most important aspects of marketing. Without proper benchmarks and key performance indicators (KPIs), however, businesses may be wasting time and money focusing on marketing[...]
Complete Guide to Customer Loyalty Programs for Auto Repair Shops
Employing a customer loyalty program can prove rewarding not only for the customer but also for your auto repair shop. Studies show that it’s 5 to 25 times more expensive to acquire a new customer[...]
How To Create a Rewards Program That Drives Retention
Did you know that acquiring a new customer can cost 5 times as much as retaining an existing one? In fact, data shows that in the last five years, there has been close to a 50% rise in customer[...]
Tags: create a rewards program
5 Key Things Customers Look For When Reading Reviews
In this digital age, online reviews have become vital to the success of any business. In fact, for every 10 customers, 9 believe an online review is just as important as a personal recommendation.
Tags: customer loyalty
Auto Repair Shop Tax Deductions for Independent Shop Owners
As a small business owner, taxes are likely one of your least favorite tasks. Unfortunately, they are also one of the most important. Although there is no one particular loophole that will allow you[...]
Auto Repair Shop Supply Checklist Every Mechanic Needs
Starting an auto repair shop is not an easy task, especially when you consider the initial investment. In fact, opening a repair shop can amount to more than $50,000 in start-up costs alone. These[...]
How To Run An Auto Repair Shop
To own and run a business in today’s competitive world is a challenge. Running an auto repair shop is no exception; it comes with its fair share of woes. For those wondering how to run an auto repair[...]
Tags: auto repair shop