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Author Archives: BayIQ

4 Fundamentals of Auto Repair Shop Marketing Success

Posted by BayIQ on May 31, 2018 | 0 Comments

The auto repair shop is an incredibly competitive business. Whether you’re trying to break into the local market, looking to expand your business, or just trying to get your marketing efforts on[...]

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Tags: auto repair marketing

The Dos and Don’ts of Managing Customer Complaints

Posted by BayIQ on May 24, 2018 | 0 Comments

How your company responds to customer complaints can make or break your business. When handled properly, they can be an opportunity for growth and strengthen the relationship you have with your[...]

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Tags: customer satisfaction

3 Functions Your Auto Repair Shop Software Needs to Have

Posted by BayIQ on May 11, 2018 | 0 Comments

From managing your product database to helping you track customer information and mapping jobs, a good software can help to automate aspects of your day-to-day business at your auto repair shop and[...]

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Tags: auto shop success

Everything You Need to Be Doing with Your Auto Shop Marketing

Posted by BayIQ on April 30, 2018 | 0 Comments

Not sure if your auto shop’s marketing is on the right track? When you’re running a small business, it can be difficult to make sure that you’re executing your marketing at the best possible level.[...]

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Tags: tips, auto repair marketing

How to Provide Customer Value in the Auto Industry

Posted by BayIQ on April 19, 2018 | 0 Comments

Depending on the industry, customer value can take on a variety of meanings. In its broadest sense, customer value refers to how the customer perceives the value of product attributes, attribute[...]

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Tags: how to get customers

The 3 Best Loyalty Programs Your Tire Shop Can Adopt

Posted by BayIQ on April 12, 2018 | 0 Comments

It can be easy to neglect your loyalty program, if you have bothered to create one at all. Especially in the auto industry, many small shops tend to overlook the necessity of a loyalty program--or[...]

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Build a Better Business with the Right Autoshop Software

Posted by BayIQ on April 5, 2018 | 0 Comments

It's no surprise that autoshop software can help you run a better business. From managing your product database to helping you track customer information and mapping jobs, a good software can help[...]

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Tire Shop Employee Engagement Survey

Posted by BayIQ on March 30, 2018 | 0 Comments

Getting feedback is an important part of being in business, but for many employers, the feedback loop ends with customer satisfaction surveys. While consumer input is, of course, incredibly[...]

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3 Automotive Marketing Trends to Watch Out For

Posted by BayIQ on March 28, 2018 | 0 Comments

The fast-paced world of digital marketing can make or break your tire shop. With new trends constantly coming and going, it’s important that you have a handle on how automotive marketing strategies[...]

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Dos and Dont's of a Customer-Centric Strategy

Posted by BayIQ on March 15, 2018 | 0 Comments

In the auto world, the customer is king. How do you strike a balance between good customer service policies and coming on too strong? If you’re not sure what it means to put the customer first at[...]

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